Using video as a way to market is nothing new. However, online video marketing has become extremely popular in practically every industry within the last few years. This is due to how technologically advanced we are becoming, and how expectant consumers are when it comes to accessibility of information today. Videos get a lot of information across in an extremely efficient manner. Consumers today have a very short attention span, and are looking to get as much information as they can in the least amount of time. This is why video is becoming so popular.
One Fast Company article calls the increase in the popularity of video for business the “Video-Marketing Boom.” Video has rocketed in viewership. 6 billion hours of video are viewed every month on YouTube alone. Also, in April, 2012, Comscore reported that the average viewer watched 22 hours of video per month. And a recent study suggests that customers who watch company’s videos are 85 percent more likely to purchase that company’s product or service. No wonder every company is hopping aboard the video marketing train.
A few years ago blogging was on a similar rise. It was easy to get traffic as a blogger back then, and people took notice. Blogs increased by five times from 2006 to 2011. Now there is a lot of blog traffic, and it is much harder to get noticed. However, the early bloggers still have their steady flow of traffic, and are continually gaining popularity.
Current statistics show that much like blogging, video is not slowing down. 70% of marketers plan to increase their spending on video, and 76% of businesses plan to add a video to their website.
Another reason video is becoming so popular is because video marketing can evoke feelings. Videos can elicit trust, curiosity, amusement, confidence and more. This happens because people connect with video, they connect to the story or meaning behind it.
Your product may be hard to market; it may be extremely boring like notebook paper or chip clips. Tell a story. That is the trick to all video marketing. We are a species of storytellers. It has been repeatedly proven that people buy on emotion and justify with reason. Video caters to this tendency. Video tells a story and allows the viewer to visualize themselves. Remember online users don’t wanted to be sold to, they want to be engaged. Consumers are looking for videos that hold attention, inspire, provoke and excite. People want to be engaged and entertained.
Many businesses want to hop aboard the video marketing train before it speeds by, but they are scared to attempt a video. This is often because marketers do not have the time or ability to make a quality corporate video. Thankfully, due to this video marketing boom, there are many companies who now specialize in the video marketing industry.
Founded in 2009, Virtual Media Group has created videos for clients all across the U.S. as well as Canada, Puerto Rico, France, India, Taiwan, Australia, Switzerland, Japan, The Netherlands and New Zealand. As an International Video Marketing Agency we offer voice-over talent in over 80 different languages and dialects to increase your video’s reach.
bancomext
ablocal
coalliance
travestisvalencia
bonjourdefrance
e-crt
belajar-tradingforex
naltis
podplay
service
chatality
chouseisancal
visiativ-retail
thebloodconnection
datacoalition
infoguide
islamicrelief
vt
auburnalabama
liaocheng
kolesa
parship
arkivdigital
webz
jimmymarketing
missionsq
meetbai
bizforming
174
ogkkabuto
equinix
schoeffel
buergschaftsbank
sweetsoft
ocean-climate
satoamerica
wphired
iabpolska
torreypine
businesscloudnews
estrieplus
cssday
locality
alanwatts
eliubo
jovemeyerevents
556j6
leidmedien
searac
domain-registry
javuncensored
opan
hering
hp9czdae
aidn
pg
plapic
nadmorzem
eubce
echo
oha
webs
zwei
softtr
thomasvanderkuijl
moscow-dishes
lindt
classicgaming
tandem
mis-implants
aybu
sports-health
unbound
droitlab
fulidh
mybirthday
mu
morningstarfarms
intotheam
365video
nhacaiuytin247
agentwebsuite
muscleactivation
digital-trip
informika
weber
numismatica
invitebox
tecreamos
sheng-cheng
nowystylgroup
weixintouxiang
careerbuilder
nefnex
thehardtimes
ad0808
insuranceinstitute
b2b101
elciudadano
guiadeinvestimento
tri
creativewebdesigns
smsfassociation
officialtop5review
robinsonliste
styriabooks
