Video games have changed, but consumers’ love for them has not. Except for the love that is behind them, everything is different. Players don’t play pinball or PacMan so much anymore. They might, if the right marketing strategy met the right technology, but for the most part, everything is changed. Consumers do still recall with fondness, but as games develop with technology, they have changed to meet an audience that includes advertisers as well as players.
Benefits of Game Marketing
Games have always cost money to develop, but clearly it has been worth it to the developers. They certainly make money, too, and they drive the technologies needed to play them. That is the reason why investors are willing to put their brands behind game marketing, and it’s why marketing is investing so heavily in entertainment. There are increasing benefits around investing in game marketing.
It costs more to develop the games because the new technologies to play the games are state-of-the-art, cutting edge, and very exciting. Everybody wants to be a part of something like that, and what is more exciting than wanting to do something that has never been done before? Even when they don’t take off as expected, like virtual reality games, they do become part of the consciousness, and they are still used to drive the next big thing. Marketers and developers learn from the knowledge gained by the marketing strategies that failed or succeeded, or by looking into where consumers put their clicks to see where they will put their money.
There are games for all interests, ages, and genders
Game marketing works because there are games for everyone of all ages, genders, or interest groups. People play everywhere they are. Games no longer need a console, a cartridge, or a television set. Today’s phones are smaller than the original video game controller! People always have their phones with them, so they always have access to their games-and the advertising.
Games may cost more to develop, but many of them don’t cost the consumer any money at all. Initially, they are free to download and play, but the player does become involved in the marketing, and the advertisements that are presented to the player must be enticing. They must be interesting products that the player wants to purchase because they are easily ignored otherwise.
A growing investment
Investing in game marketing is investing in an industry that will always grow. There are so many different styles and ways to grab a player’s attention. If the marketing strategy is entertaining, then it will be likely be accepted. Brand recognition is built here. From pop-up ads to games built on franchises, to characters in the game using real life business services, opportunities in game marketing are many.
There is a great deal to be gained through game marketing. What do the consumers like, where do they spend their money, and where will they likely spend it this time next year? Will the brand outlast the game?
Interested in becoming a part of video game marketing? Don’t wait. Find an advertising agency who understands the benefits of creating entertainment and get involved.
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