“I had to make my own living and my own opportunity! But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them!” – C.J. Walker
Start ups are quite challenging particularly if this is a business idea that has not been explored before. If it’s a new idea, then you have an opportunity to make a grand success out of it, if you can articulately convince the public of their need for whatever it is you have created. Furthermore, you need a positive attitude to help you stay on course during the infantile stage of developing your brand. The following important points are to be noted when starting up a new brand.
Be ready to go the extra mile: The readiness to go the extra mile as you pursue your dream is very important. Many successful businesses did not just attain success on a platter of comfort. They went above and beyond in their pursuit and never gave up until they achieved their set goals. As an advice, don’t start a business, if you are not well ‘cooked up.’ You must know your onions before you set sail.
Stick around Like-minds: It is said that ‘birds of same feather flock together.’ Putting a team of hardworking people whose skills are complementary should be your focus. Friendship or family ties should not be the basis for your choice. You may be friends with an individual but the question is, does the person have the skills required to start-up and sustain the business? I am not also saying that individually started companies cannot do well but investors will prefer a business that is run by a dedicated team of skilful people. Don’t compromise the quality of your team.
Know your product: You must understand what you do and be confident about it. You must be able to explain in details and as well be able to summarize your business plan depending on who you need to talk to and the time available to do this. You must be able to highlight why your product or service is different and what value this will add to customers. When people accept your service or products, it means they are willing to pay for their ignorance which necessitates their need for what you have to offer. You must be confident about your products. Ability to convey the details about your products and services to your audience is germane to the success of your new business.
Meet the needs of the people. When you have a product or service that meets the needs of the people, then you are on the path to success. Look for areas of people’s needs that are recession proof. For example, whether there are hard times or not, people must eat, clothe, be sheltered, move from one place to another, visit the hospital, have some sort of entertainment etc. When you create quality services and products to meet these needs of the people, your business is definitely going to be in demand.
Mentoring: You need a Mentor. This is an important aspect you must pay attention to if you must succeed. You need someone who will give you an unbiased appraisal. Someone that will not give you a pat on the back when you are not doing it right. Nobody is a repository of knowledge. There is always someone out there that understands the terrain better than you do. A mentor will stick by you in thick and in thin. When others desert you, your mentor will not give up on you.
Vision: A man is defined by his vision. You can never grow bigger than what you see. You may set out small but you’ve got to have a big vision for you to take on the world. Look beyond what you are seeing presently. Think outside the box. There is still a lot to achieve and much more opportunities abound. It is said that man has only utilized 10% of his brain power thus you can imagine the huge potentials available for you to tap into.
Passion: Passion is required to drive your vision. Whether you are starting up a business, meeting with investors or talking to would-be customers, you must exude passion. To become successful, you must love what you are do. Passion takes out complacency; it gets you fired up to pursue your dream even when people don’t believe in you.
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