Almost all digital marketing blogs, technology forums and discussion boards were abuzz with news about social media and how it is the next big thing in marketing. It did indeed make a mark, lived up to the hype, and now it is here to stay. Today, it is an integral part of any digital marketing strategy. A few years back, staunch marketing gurus were skeptical about the whole social idea and placed their bets on the tried and tested traditional approaches. Some even considered social media to be another overhyped fad that would generate buzz in the beginning, and die down gradually. But then, there were some that foresaw the immense potential that it could bring. They were optimistic about leveraging it to the greatest advantage.

Cut to present day, almost every business now has a Facebook page, a Twitter account and a presence on other popular social media sites. The word about social media’s reach is spreading fast and marketers are leaving no stone unturned to tell clients about the benefits that this medium offers.

Social Media Marketing Strategy & Advantages

The strategy is simple – create an account or page for your business on various social media sites. Talk about your business, explain your product, talk about the benefits, talk about what sets your business/product apart – all using social media. But most importantly, get a professional to manage your account.

As word spreads and people like your product, it is very likely that they will share the information within close circles. For everyone, the circle always includes friends, family members or both. They will in turn share the same within their circles, especially if they like what they see. However, if it doesn’t generate the expected results, then you might want to take a re-look at other social media marketing ideas and where you faltered. There could be many reasons why social campaigns fail:

-Sharing too much information
-Risk of litigation
-Choosing the wrong social medium
-Half-baked knowledge
-Hounding and bombarding prospective customers with excessive information about your product
-Amateur planning and execution

The Problem Area

Most people assume that they can market their product on their own since they have some social media account already. Or better still, they think that getting their neighbor’s teenage son to do it for them is much more cost-effective idea. Although it sounds easy and simple, there is a lot to it. An in-depth idea about changing social media trends goes a long way in taking the right approach. Sadly, this is where most people fail. “Why do I need to hire a professional when I can do it myself?” is a question most people ask. There are dedicated agencies and professionals who specialize in Social Media marketing Services. They spend a huge amount of time and energy in understanding the trends and identifying the best practices on a regular basis in an ever-changing competitive environment. Get hold of a professional and let them take care of business for you. That would leave you with enough time to focus on what you have to deliver for ROI.

The Advantages – What You Gain

Once you have an effective social marketing plan up and running, you stand to gain:

Easy and widespread access – Helps you reach out to a large consumer base within a short span of time.
Increased communication – You can talk to your prospective customers in a directly using social media.
Brand awareness – More recognition for your brand from every share
Sharing the word – If people like what they see, they share it. The more people like it, more shares you win.
Trust – If a family member or friend shares something about a product, people already trust the information, and are more willing to try out the product.
Earned vs. Paid media – You don’t have to pay anybody for people to know about your product, or even buy it.
Inexpensive – Compared to other forms of marketing, this is much more cost-effective and saves you money.

Lastly, if you are relying more on search engines to bring traffic to your website, having an active social media presence helps in better ranking. The more people talk about your business, the more trustworthy and popular it is. In layman’s terms, search engines rate this as “very good” and reward you accordingly.

The Social Tools

There are many social media tools that provide specialized platforms like:
-Analytics
-Bookmarking
-Measurement
-Automation
-Blog Marketing
-Network Aggregation

We will also talk in detail about these tools, social media optimization, trends and services in our articles. If your business hasn’t gone social yet, now is the best time to get started.

Am Anjali Gupta, SR.Brand Digital Marketer in Strategic Outsourcing Services, An Agency that has over 20 years experience of Digital Marketing services which served 30 percent of the fortune 500 companies.
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