A brand is much more than a matching logo, letterhead and website. A brand should be the foundation of all your advertising and marketing material.
In fact, your brand should shine through everything that represents your business.
A brand helps you forge a relationship and build trust with existing and potential customers. And it’s just as important to build your brand online as it is offline. Where to start?
Where to build
The internet is the first place potential customers are likely to use to find out about you and your products. The internet enables you to reach, talk to and attract people from all parts of the globe, so it’s important to build a good brand online.
Until recently, a website used to be the sole tool for achieving this and, of course it’s still a vital tool, but in the last decade social media has developed. Its continual rise in popularity makes it hugely influential and important for any brand.
So, giving you advice on the best way to use social media will help you build your business’s brand.
Blogging on your website
Blogs are a great way to build a brand online because they provide your customers with constant content.
A blog will also maximise the value of your content. Using fresh and unique content in a blog will improve your search engine optimisation, which can only help develop your business.
Even though it’s free to use, the content of a blog should be beneficial for your customers. This will ensure that your rapport with customers will be strengthened and they’ll keep returning to your site.
Producing a blog demonstrates that you’re not just out to make money, but that you want to speak to and relate with your customers. This, in turn, affects how you’re perceived by them and continues to build your brand and therefore your reputation.
A response to your blog post is what you’re looking for. This interaction with your customers means that they’ll be able to leave comments for you and forward your blog to others, thus making your content even more valuable.
Networking with social media
Sites such as Facebook® and Twitter are becoming more influential in establishing brands. They are a great way to develop customer relationships and find out what people are saying about you.
When social media is used properly, customers won’t just come to you when they want to buy something, they’ll both follow and interact with you.
You can provide information, take polls, converse with customers and solve relevant problems for them. And every time this happens, your brand will be reinforced and your business personality will grow.
When you do all this and provide great service at the same time, then there’s a good chance that customers will pass on what you’ve shared and, within minutes, your brand will reach tens, hundreds or even thousands of people.
Staying consistent
The key to a strong brand is consistency. No matter whether you’re tweeting, publishing a blog post, or selling a product via your website, your brand should be consistent and recognisable.
Your logo, colour scheme, fonts and ‘tone of voice’ should be used across all your online and offline platforms and should reflect your brand, no matter who creates the content or where it’s sent.
For example, you can change the background on Twitter to match an existing colour scheme You can also customise Facebook pages and, with both working in harmony, you’ll create traffic and establish your brand.
Building a brand online will only get more important
As an ever-increasing number of people turn to the internet to do business and network with each other, it becomes increasingly important to build your brand online.
You can achieve this by posting blogs on your website and communicating via social media. Just make sure that whichever type of social media you’re using that the brand is consistent, not just with each other but with any other online or offline representations of your business.
Peter White works for Serif, a leading developer of software for companies looking to develop their online presence. Serif’s web design software WebPlus, a professional website design software package and WebPlus Essentials, an easy to use website builder program, both include powerful social media integration.
biblesearchengines
anxymag
theimpatientgardener
onestepsoftware
crossstate
smkw
portovelho
thefreerangelife
vaip
helloamigo
jm-xy
velthuizen
nakedukrainiangirls
burdursmmmo
collegeadvantage
gimmebar
deloittedigital
globalhealthdelivery
semily
neuhaus
216
ccspca
allaboutgardening
bankasia-bd
lacinemathequedetoulouse
zalman
juliamiles
the-artists
willem-twee
itx
carrobiz
philipkdick
172
tbshop
histor
vnml77cb
curioscape
sjrcw
anglers-net
fennovoima
pochemu4ka
dovemed
xn—-btbcghd4bqc
jeccr
webdesign-am-ammersee
studentenwerk
provincia
mostbetqeydiyyat
postyou
dianepoppos
nitcaausa
computercompany
naturpark-eifel
micoworks
hoin8
akateeminen
oregoncoast
theenglishbus
seminolesheriff
starwarsuncut
gtdc
bawbawshire
cybersite
ssdl
utility
eaze
potsdam
scheu-dental
mla
vapor
bettenrid
personalmedicalalarms
france-libertes
roeser-online
vidstreaming
nibiru
botmasterru
rainway
sheraton-kobe
cleaner
isabelbernard
rtc
hsrj
fryga
womensventurefund
bestmobile
hotessayservice
data-artist
manageclients
iproject
daveworks
juraganfilm
bgcsm
taurusimpact
curcuma
hongyadaxiagu
foi
yxdimg
poltraf
talberthouse
mcmengineering
scrubbing
tempsources
portalpulsa
210
commonwealthcarealliance
1d9
kf391
503308
icarito
mzkb
lakube
activeschoolflag
somebodyshero
myo-tv
nextstepfitness
dhcc
repianmi
mfa-ks
nasilsite
dmpublishing
yanah
tyc2021
rinsaibou
taskstream
nabisco
dgpolice
estime-et-sens
deps
beyondtheraptor
novelup
eco
dubaimotorshow
weareokidoki
iaabcjournal
technologijos
aldrichsolutions
brownhotels
arberland-bayerischer-wald
free-litecoin
mivservices
sonoraninstitute
everintransit
clcmn
aripfan
un-sub
hadassah-med
theiff
makemusicny
rafaelalberti
thelittleacre
qipai8558
tponepal
ghergich
parrocchie
cdn
tma-partners
koraal
bmop
norient
marcelww
trchat
izramed
faacanhelp
subitomusic
truthinlabeling
demohour
voxpopuligallery
fincenter
cecut
commercelayer
yellow
metabolomicsworkbench
videeco
ticketluck
woodheadpublishing
alaskacargo
beaconhomeless
zzvips
thebetarmy
nnovgorod3d
ergomedplc
whatismytenantid
521yy
wanderdoerfer
qfrotx
szc
mnsoybean
jaago
wandersite
cbbt
ffie
ailens
visitredding
austinpassy
sanvigilio
isom
windowsdevcenter
rusdver
qipai1898
vegconomist
thecodingtrain
museoetru
onesureinsurance
epinal
eatatthegarage
turtlebay
shopclickdrive
longhorncouncil
officialticketcenter
perfumedirect
jirkovapujcka
bigdata2018
concept-usine
solarquarter
rbbv
automotohr
grahams-port
onelegal
pieinsurance
mgc42195
auntminnieeurope
nindos
yomiuri-osaka
fptcore
cathaven
it
thedataface
dollarenergy
rainlendar
thinkaurelius
flowerbeauty
kuaicheng
eurohealth
torontoobserver
feedingindia
nowcities
cerege
chengduit
addsite
thelarksb
skio
brownswoodrecordings
davidchelly
oake
cannainsider
stats
schwablearning
motherhood-moment
schuhfried
cyberbuzz
kisakallio
worldwideinterweb
thewiremagazine
healthnutnutrition
334754
fgsz
priscilla-consulting
172
mcaward-cusanelli
essaynook21
partsnl
applehill
loot
vulkanmagazine
pixelmint
campeggi
gastown
edu-blog-143
ilattorneygeneral
lnky
binaryoptionsforustraders
energyville
yogaanytime
