Reading and writing are two of the most essential components in learning today, reading provides people a way to digest information and writing provides the way to send information. Since people desire information in today’s world, article marketing is one of the most effective ways to promote a product, service or website.

Too many people fail to see the value of this type of promotional tool and underestimate its power, perhaps they think because it is a free way to promote, It is not as effective as other avenues such as paid advertisement that drive traffic to a website. How can free article marketing resources help promote products, services and/or websites?

Credibility – Well-written informational articles create credibility for your product, service and/or website, In other words, It gives the author (you) credibility in your industry. When you write your articles in an authoritative tone, people tend to trust you more and will rely on you for information. Remember to write to the audience you are trying to reach.

Free Directories – There are many free article directories upon which you can place your articles and increase your visibility, these directories typically get a lot of traffic which means you can get a lot of traffic to your article that leads to your website.

Relevant Information – Providing relevant information deals with not only writing about your product or service, but also utilizing relevant keywords, this option can create a wave of targeted traffic to your website.

Organic Searches – Due to the nature of article marketing, It is not only a free resource, It also offers your website an effective organic search option. Organic searches are created according to relevance to search terms used over pulling from the advertising on a website or pay-per-click advertising.

One of the best ways to submit lots and lots of articles is to use a 1st class article submission service like submit your article.com, they are one of the best (if not the best) out there today, and will give you incredible exposure to this underused way of promoting your services. Writing about your niche product with properly research keyword phrases that are relevant to your website content can reach thousands or hundreds of thousands people searching for such information.

This is why you need to make sure to use the most relevant keywords and phrases in your article marketing. Anyone can use this resource to promote anything as it is great for beginners and advanced marketers alike and it is very cost-effective since it is free, I’ve talked to numerous successful marketers who told me if they could go back 5-10 years in their IM careers, they would of embraced the power in article marketing much earlier. Remember, it’s not a quick fix, but will mount up over a time so that you will eventually have thousands of articles out there on the web. The amount of readers/subscribers etc being forwarded to your websites and business will be enormous (if done correctly) and you can’t shut these articles down (why would you want too anyway) My advice would be to keep adding to your article base using a good subscription service (these will add lots of extra articles to your article base)

David Elmes is an Information Marketer from North east of England who helps people start their online businesses, Get the help you need to start on the right terms and succeed online. Claim your free and comprehensive 90 page on internet business building using article marketing today from here
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