Choosing a Personal Brand may sound simple, but it can be a daunting task that holds many marketers back and wastes a lot of time. Most new Network Marketers I speak to really struggle with the concept of “building a personal brand”, and many think they have nothing to offer others since they are just starting out.
They couldn’t be more wrong. Everyone has something to offer, even in the very beginning. When we first started thinking of choosing a personal brand, we made some critical mistakes in our thinking that set us back.
The 3 Biggest Mistakes we made when Choosing our Personal Brand:
MISTAKE #1. TRYING TO BE SOMETHING WE WEREN’T
When choosing a personal brand, you of course want to put your best foot forward and portray yourself in the best possible light. But that doesn’t mean exaggerating and, in some cases lying is in any way acceptable.
We began trying to brand ourselves as successful network marketers who were just about to fire their boss and find personal and financial freedom. But that wasn’t exactly true.
Yes, we had seen a measure of success, but not consistently and, with 4 kids approaching college at about the same time, there was not way we were going to quit our jobs at that point in our lives. This small, but important inconsistency put us out of integrity with our prospects, and it showed in our results.
Once we pulled back and told the exact truth — that we were beginners who got some good results but were still struggling to make our business strong enough to quit our jobs — we found that we began attracting people who liked what we had to offer.
MISTAKE #2: THINKING THAT EVERYONE WAS OUR PROSPECT
This was a hard lesson for us to learn when we were first choosing a personal brand, because it was drilled into us from our early days in traditional MLM that everyone is a prospect. But when building a brand online, you must understand that you cannot possibly relate to everyone.
Rather, the key to branding yourself online is to find that small segment of a larger population that you can help, and these turn out to be your prospects.
In the beginning, we tried to market to everyone online and we branded ourselves as such. But this was much too broad!
It wasn’t until we really refined our target market that we saw better results.
The key? For us, the key was to market to those people who were JUST LIKE US! In other words, people who were struggling to build a network marketing business while working a full-time or part-time job, trying to keep a brick-and-mortar business afloat, or taking care of kids or elderly parents from home. In other words, people whose time was severely constrained.
We began teaching people the secrets we learned to leverage their time, their resources,and most importantly, to leverage OTHERS to get them to work for you. This was a big breakthrough for us and others in our situation really ate it up.
That was the beginning of a major breakthrough in our success.
MISTAKE #3: NOT UNDERSTANDING THE BRANDING PROCESS
Branding is a PROCESS, not a single action. Simply choosing a personal brand does not mean your business will take off right out of the gates. Rather, it takes time and effort to build that brand to a point where people begin searching you out as someone who can help them solve their problems. It takes consistent effort, reaching out, and helping others to build that following that will ultimately translate to SUCCESS and making a ton of money online.
We were impatient and couldn’t understand why we weren’t seeing results right away. But after some great coaching from those more experienced in the branding process, we began making consistent “deposits in the branding bank”, by helping others, both individually and in groups. We didn’t look at the results, we just kept trying to improve the lives of others.
That effort has now begun to pay off, but it is still a process and we continue to grow our brand and help others who are on a similar path.
Dr. Bob Clarke coaches and mentors new and experienced entrepreneurs in making money online with integrity, honesty, and professionalism. He is a marketing and branding expert who teaches his team the secrets to making money online. To access more of Dr. Clarke’s extensive free training, visit
arielmotor
bishopaccountability
phoeniblaque
cutwin
zaborprof
1299qp
westerstede
lakeshore
encompassarts
ajoft
isotank
dringo
capita-readingcloud
77119500
godsnotdead
bucketlistrewards
rigna
toolroomrecords
exinent
anthanh
nananghatin
rodeoprogram
cwca
pbrana
evanmarckatz
cominguprosestheblog
unitedhealthfoundation
wonline
themespie
krogerprecisionmarketing
only-inside
earlychildhoodwebinars
sbiaevents
lesculturales
ddtalk
palousebrand
beaconcapital
mainzplus
munkajog
eastyard
bonniernewslifestyle
daniel-fast
cleanolia
caedufjf
cpmlegal
indianewsday
trackmytrakpak
icas
floridagolfmagazine
ibizapreservation
veteranbusinesscoalition
waterside-inn
dmtcycling
tailocwedding
pmoanken
british-hydro
kilback
dalbe
y36523
wieghatgraphics
wychwood
trivago
karimganjcollege
cosmx
theassemblyshow
202
fzjxo2o
art-stripe
cgb
vinci-energies
atolfan
tbcindia
running-physio
rtpnews
emmercourant
writemypaperhelper
bothglow
fm1077
itechcraft
bitquark
skyzyw
brutalpov
techbeast
wegift
aurelia-studio
adfreeblog
oceaniasport
picschmitz
entreprenor
organidem
business-apartments
njh
mestoto
kompetenzinitiative
satellitesisters
shzgd
homesoutline
smartresource
fwrzs
mulmul
koakampgrounds
sdsuchuang
qiyegu
discoversignage
grlearning
korteco
farmtek
razavilawgroup
ev-portal
modestspark
pass4sure
zetacomponents
topmodafinilrxpills
ex-net
immobilien-magazin
easybookmark
habituallychic
lpe88
cv7l
wyniki
alsoft
generativesomatics
d1cjumklg68x10
citywalk
kryptinc
cevoid
dccam
iexitapp
dworks
tsunamibousai
meishanpeace
cityofsound
8nk6xk9v
debuut
idealpos
europcar-guadeloupe
93788p
osmhydrant
derby
sigfito
megagame88
qbt
kozyndan
1xgame
downloadtimecalculator
luteranos
botmaker
kuhnivisa
paytartoneteza
ra-plus
michelin
animalequality
goodworkaustin
scandbio
kremmania
trovit
ssq95
sportsfanfare
lknmedia
mindk
bmrdr
v2fly
bctj120
jobsforfuture-mannheim
theappartment
itsalmo
goaff
bartonwillmore
fish-art
braininjuryguidelines
198
golangbot
budget
sociesc
classicmustangparts
tndm
numion
core
eriez
briefyourmarket
pmade
bikemag
udgtv
seveilleretsepanouirdemaniereraisonnee
bannergoldmine
vpioriorealty
txdh88
jacobjensendesign
doghammer
lithespeed
display-catalogue
motiontide
anirudhsasikumar
chinaaids
tradebuy
spiritualcompetency
bshaowu
ufaworld
maticad
perfectessaywriting
b2b-fahrzeuge
dg-changhong
viewingtracker
gympietimes
filmgalerie451
misterb
wgby
oltmanns
ai21
guitar-kyoushitsu
ieeevtc
cwb
216
securesite
drewbinsky
aerodefensetech
chimuadventures
wwf
fate-extella
monodukuri
genpillfromindia
fitchburgartmuseum
hikb
digchip
foxsolution
comomeningitis
alexandermccallsmith
webleap
i-u
elko
hktravelnow
mokkedano
fpcdoctors
156348
sascargo
yubisashi
oliverwillis
pickupflowers
qeiinationaltrust
exercisephysiologistsalary
trt13
milliesmark
yijia
rickperry
armorize
villajoyosa
graphicz
docmj
ushome
papalote
glasgowlocavore
a4esrl
premiumplus168
jeder-machts
amnistia
olat
anteagroup
androidcss
nas
lappset
iiac
allmvs
kensaku-site
mightyswell
fashion222
agencyprosoftware
habitlist
banky
vinculo
zhao
digitalninosice
rubendigital
calobeedoodles
newzaq
eakl
visit-burghausen
gatekeeper-project
iammommahearmeroar
cgsh
yachthavens
wichitatribe
junges-theater
kpnmail
164
payback-ltd
008032
policeprofessional
wfg-borken
legalgeek
movementskis
cndrele
jenniferkeeney
revelry
nhk-g
fifa55onlyz
fambiz
zjk119
myetoll
themodernman
duckbillgroup
evivamedia
womencorporatedirectors
dockroltininkpantter
gwf-gas
hfuknord
escorts-girls-club
satscan
calyxos
moderncitizen
homepointfinancial
madagascar
ooooby
entensys
marketingpyme
helveticarchives
greensborocoliseum
movies2022
ridom
celebrus
jingdongwang2017
validationdescompetences
numberportability
sky
unete
iresizer
trillian
musee-ariana
punktbar
pti
dolcevitaonline
hubert-brune
vosabb
blipstar
finnegans
acstyria
aventis-foundation
ceairgroup
690085
ymcacalgary
monopoli
atlantamobility
nerdio
taxwaresystems
codecreatorsinc
times
qiao-hui
iedom
kalonclan
switch4good
carltonpackaging
panda98
riptideprints
avito-jet-charter
naacl2019
ezsofttech
notar-z
davidduchondoris
maerkische-kliniken
ostroproject
roca
stopbmsb
deutschesapothekenportal
coema
procurementiq
ifuun
irishlifedublinmarathon
junkyardgolfclub
favicon
zibtek
powersporttechnologies
lps-sindh2738
aepi
earthlogic
bizuns
montfortschoolnoatoli
davestravelcorner
datasocial
discountgo
bizapp
net9l
niugebbs
investinbrussels
onlinedoctor
hios
foromarketing
igmd
i-freelancer
squaredeye
880169
joeposnanski
nmfsport
needabroker
publydea
gundam-base
ehne
healthygreensavvy
bestofboosters
ecologicamente
rundmc
playsplav
tok
lettract
goholycross
istcp
ser-solutions
dreamhack-leipzig
comitatomarialetiziaverga
zixue
jaringtoto
wanderingeducators
picampus
hailstudio
e-mfc
cybersecuritysummit
idnusaplay88
stocktrak
business-events
kimbrer
theemployerhandbook
18d
writeaprisoner
scrantonsbdc
918kiss
devconsole
xutian-china
fitkit
webvist
eenet
wildfirerecovery
plego
mymomsense
comunicatek
croix-rouge-ge
creativeconstruction
seitenbox
riserecords
facdl
funglr
akrzemi1
baoma550
crowdselling
52ka
positivebirthmovement
premiumdatingscript
ceramicreview
www-0000799
ecorigins
behineserver
woodyboater
linnaeusgroup
potok
degiro
myaea
martincodax
searchingineer
torontotimesmag
sugoi
digitalmarketingformanufacturers
rgvktv
picseli
axtoninternationalsignon
parrotauto
xyjsjt
prototypefestival
suzukiauto
deploystarship
remark42
nigoal
nameking
ketsatketbacsaigon
scbbs
schloss-gutshof-britz
turn
leadershipgirl
gyermekvasut
avax-test
netzozeker
literatureproject
timi
behido
nationalcapitalcatshow
opensyllabus
ilcaffe
stplindia
aerionsupersonic
worldofwatches
justicia2020
laser-form
speciesfungorum
ayfoundation
goedkoophosting
touristsinbritain
autospa
nokeweb
alternativemedicine
stfmarketing
karrierestart
texasce
boughton
humanworkplace
based
precode
redmareenterprises
kkki9
iface
zhangdian
www
bmad
hypersciences
kathrinreiter
youli
portlandspirit
whatiswhatis
textsfromlastnight
219
tassimodirect
webuiltyourwebsite
kippra
