One of the most volatile and impulsive forms of marketing that exists today is direct marketing. Although the industry offers you to directly communicate with the target customer and showcase your product to them but with reservations and risks. As with the other industries, direct marketing also flourished at enormous levels in 2015, thanks to the mobile apps developer companies who contributed significantly in developing the direct marketing industry in this year. By the advent of mobile application development, things have gotten much easier for brands and businesses around the globe in order to directly communicate with their customers through innovative media.
Here are the top predicted direct marketing strategies for 2016 that are set to rule:
Mobile Will Rule
The rising trends of mobile apps developing will soon dominate and take over the marketing efforts of brands belonging to every industry with storm very soon. The world has already bowed down to the significance of business generated through mobile phone devices and it quick growth can never be overstated. As smart phones continue to penetrate in masses in both developing and developed countries and people using mobile apps for everyday purposes the importance of mobile app usage for generating sales can never be contained, it’s a phenomenon that will continue to grow with rapid speed.
Social Conversion Leads
Everyone knows the power of social media today. Brands are continuously working to make and rejuvenate their image and break the image of their competitor’s through social media. The rising use of social media holds tremendous potential for businesses globally and it continues to provide opportunity to businesses to achieve their sales targets by targeting customers over their social media pages. Also, social media advertising has opened up a whole new dimension of online marketing for brands worldwide, where they can get relay targeted messages to their audience.
Email marketing is rising
According to latest research by US journal of marketers, in 2015 alone, email marketing has led to rise in 21% sales in addition to other marketing means. Email marketing is one of the direct forms of marketing that has shown steady and continuous growth over the past few years and with the advent of mobile technology it is all set to revolutionize the direct marketing media.
Another form of direct marketing that has contributed to bigger sales amounts is SMS marketing, that lets businesses talk to their customers directly and offer them deals and discounts that further engages them for a positive sale made. By looking at the rising trend of SMS marketing we can only predict that it will definitely play its role in a much better way in online marketing media n the coming 2016.
Talha Manzoor is a business graduate who works as a brand manager at Amaxza Digital. A mobile application development company that specializes in building apps that are loved by clients, both on Android and iOS platforms. Talha has a fun and frolic personality and he writes about latest in technology and occasionally about nature and human behaviors.