Pinterest is a rapidly growing social media site, currently at over 20 million users. The key to understanding Pinterest, and what it can do for your business is to remember that Pinterest is a social media tool that will focus not on what you produce or sell at your business but why you are in the business that you are in.
Setting up a profile on Pinterest is simple. Create an account using your business name, add links to your website and social media accounts and provide a brief description of who you are and what you do. It is vital that your page is configured properly and branded with your logo.
As an exercise try describing the culture in your agency in six words. From these six words create six interest boards relating to these different areas. Some ideas that other agencies have used include dream homes, buying process tutorials and how-to articles, and features on new homes. Try to create boards that will engage your target customers.
It is important to plan your Pinterest image carefully. Pinterest conveys a viewpoint about your business through the use of images and it is vital that you ascertain at the start what image you want to convey. Make sure that you tag your images effectively using keywords. This will ensure that your images will lead to your real estate agency being listed in a Google search. This is a great example of how the power of social media can improve your search rankings.
Think about the audience you are trying to attract through Pinterest, and keep these people in mind when you select and share images. If you specialise in high end luxury homes then maintain this viewpoint through the other images that you share. If your market is for family homes then focus on images that will appeal to this demographic. Think about who your ideal customer is and try creating a descriptive profile of the kind of client you are trying to reach. Make sure that you create content that users will want to re pin.
Finding followers is the next step. Search your local town and area, click on ‘people’, and follow the boards of the resulting members. Keep in mind that Pinterest is a two-way conversation and focus on following others and engaging with their pens rather than using the site solely for self-promotion. Keep your postings fun and inspirational. Remember to follow Pinterest etiquette, be polite and thank members for re-pins.
Pinterest is a great way to connect with your customers. Encourage happy customers to share images of them and their new home. It is also a great way to keep up-to-date and ensure and ensure that your online image stays current and relevant to a variety of different market sectors.
Stay aware of the impact of your page by using analytics that show referral traffic. Analyse your results to find your most popular pins and compare your results with similar users to see how you could improve your site presence and performance.
Now go get Pinning!! Enjoy.
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