In today’s Web 2.0 world, personal branding has become vitally important to stand out from the crowd. If you are an online business owner, a coach or a consultant, then your name is your personal brand.
Seth Godin in one of his posts sums it up nicely by saying, “Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.”
Just like any major business brand, branding yourself is not a one-time process. Instead, think of it as a “work in progress.” It is something you need to work on and build over time.
To be truly successful, a brand must be a true reflection of you and your business. It must become the core philosophy or the foundation on which you build your entire business.
Your vision is the framework of a good, hard-working branding system. This vision gets translated into a brand and is then used in different forms of communication with your customers and the market.
Referrals work very well in building your personal brand. Customer testimonials build credibility and trust with your prospects. They increase your name recognition and awareness about your business. This form of word of mouth publicity is invaluable.
It sounds simple in theory but it is much more difficult to pull it off in the real world. That’s because a unique personal brand is much more than an elegant logo or a catchy tagline. It involves paying attention to many details of various parts that together create a powerful personal brand.
Once you have put in the hard work and built a strong personal brand, it makes sense to do all you can to protect and preserve its integrity. You constantly have to evaluate your branding system to ensure that you are communicating your brand’s message effectively. Investing the time and effort in your personal brand will ultimately payoff in the long-term success of your business.
How do you go about building a personal brand? That’s the subject of my 12-step do-it-yourself personal branding program called “Personal Branding For Business Success.” Each step is a bite-sized, practical tip that you can implement right away. The whole program is an action plan to help you build your own personal brand in 12 easy steps. Best of all, it is FREE. A new lesson is emailed to you everyday after you sign up.
Achinta “Archie” Mitra is the founder of Do It Yourself Marketing Coach. I created this site to be your trusted, one-stop source for practical, actionable ideas and expert marketing advice for making your online business more profitable. Visit my site to get easy to follow, step-by-step instructions for building a successful online business without spending a lot of money or time getting there. Sign up for the free Personal Branding For Business Success eCourse at
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