Seeking answers about reverse marketing is rather perplexing. In doing my own research, here is what I have found. I found multiple sites geared towards providing direction for reverse marketing. It was obvious that if you pose this question to a few people, most likely you’ll hear a few very unique answers. I believe the variation in responses is related to a particular industry a person may be working in, or they simply don’t know and they are guessing. My objective here is to shed some light on this subject and give you the most common ways in which reverse marketing is actually used.
Diverse Reverse Marketing Ideas
Given that you will hear assorted answers from different people, I decided to list a few of the answers a few sites give as to what reverse marketing is or how they use it:
Reverse Market To Marketing Intended For You
Use received advertisements to reverse market your products or service to the promoter. With this avenue, individuals are suggesting that you don’t discard an occasion to promote to people who are sending offers to you. Example: you receive correspondence promoting a business or product. Rather than disregarding it as junk mail, you reply back to the promoter with information about what you have to offer. Although some would consider this type of reverse marketing as an unwise use of your time, it could be useful if done right. You first need to ask yourself what this person or business is interested in gaining by sending you information. Next, consider how you, your products, or services can help them reach their goal. As an example, if there is a connection between what they do as a company, and what you do in business, you may respond back with a piece of literature suggesting how you could help them to increase their sales or profits. Your response needs to be applicable, or it will be a wasteful use of time, and your offer will also hit the garbage can.
Email can also be used for this reverse marketing strategy. A basic guideline in using email for reverse marketing is to always promote offers related to what each person really could use. Merely blasting replies to individuals sharing your next best thing will not yield good results, actually, the outcome will not be desirable. Don’t irritate people by replying with something vague like – “thanks for your information, I thought you might be interested in….” Be different, learn what they do, and respond with an educated reply showing them how or why the tool you are sharing could actually help them, if it truly could. People will respect you more if you take the time to learn about them.
Reverse Psychology Reverse Marketing
This is another form of reverse marketing where you literally use the opposite of a direct sales pitch to pitch your product or service. It is more of a “take away” approach. For instance, let’s assume your ideal prospect is men of a particular age group. Your ad campaign candidly states “women age thirty to fifty only, men look no further.” Guess what? Because your ad states it is not for them, they become more curious, and now since it is not available to them, they have to know what it is. If you are looking for a competitive type personality or the type of person who loves to prove people wrong, they will want something more if told they can’t do it or can’t have it. It is human nature.
Imagine this scenario. You call or text one of your close friends. He or she answers and you tell them you have something huge to tell them, and you can’t wait to share it with them. Before you tell them, suddenly something comes up, and you tell them you’ll have to explain later and hang up. It won’t be two seconds before that person refuses to go until you share with them. When things are made too available or too easy, the value decreases.
Another form of the take away approach is by literally taking away your product or opportunity from a person. This type of marketing is only successful when used with the right personality type, the type of person who will not let people decide for them. Let’s say you have a person you are speaking with about your business opportunity who seems interested, yet seems to be somewhat of a maverick. Maybe you could consider this individual a “big fish” however, they don’t seem to want to cooperate with your process. Rather than chasing and convincing this person, you respectfully let them know despite their strengths, they may not be your ideal candidate. If you tell a big shot, they may not make the team, what do think their response will be? “Hold on, what did you just say?” Confidently, you continue telling this person your business is not for everybody, and because of the significant nature of your venture and the serious compensation involved, you can only accept a particular type of person. Naturally, the next question will be “what type of individuals are you looking for?” You respond again by letting them know you are looking for people who are willing to be trainable and submit them self to learning your system before going out on their own. This is the point in the process where that big shot starts to convince you that they are exactly the type of individual you should be working with, and they sell themselves on your opportunity. Again, this only works with someone who is competitive and success driven.
Reverse Marketing or Attraction Marketing
My favorite form of reverse marketing is actually attraction marketing. This type of reverse marketing is where you utilize a system that causes people to want to do business with you, without you directly asking them. With attraction marketing, you indirectly market and brand yourself, making yourself valuable, through providing solutions and answers to people before they ever learn about your offers. The objective naturally is to market your product, but it is done in a way that doesn’t shout out “I am a salesperson.” This type of reverse marketing generally uses options such as article marketing, video marketing, social network sites, blogs, and search engine optimization for personal branding. The purpose is to compel people to hunt for you, instead of you chasing them. When people have gained something of value from you, they are more inclined to want to partner with you and reciprocate.
While studying reverse marketing options, I found that although the sites were numerous, the real strategies were conflicting. Reverse marketing is capable of producing real profits if employed correctly. Relevance and value driven systems are fundamental to the success of any reverse marketing strategies. When you solve a problem for people and give first, it opens the door for them to reciprocate.
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