Mobile Marketing is a fairly new phenomenon. It originated in the early 2000s with the creation of marketing messages sent via SMS, or short message service, otherwise known as text messaging. This mode of marketing started in Europe and Asia and quickly spread to North America and elsewhere. There are several definitions of Mobile marketing, as well as several types and ways to do it. There are also many training programs. A product that fits into this category is Mobile Fast Commissions.
Up until a few years ago, mobile marketing was something, well, mobile. The term indicated that there were items involved in the marking, such as booths or displays, that could be moved. This mostly referred to marketing intended for conferences and shows. As you can see, the definition has changed drastically over time, and now means using mobile devices as a marketing medium.
Definitions of the term mobile marketing are many and diverse. A couple basic ones are advertising via wireless networks and the delivery of personalized messages via wireless networks. While wireless marketing can sometimes be used in the same way as mobile marketing, it is a misnomer. Wireless devices are not always mobile.
Mobile marketing can be broken down into several different types. Firstly, there is short message service (SMS), also known as text message marketing. This method consist of sending a marketing message to lists of cell phone numbers via a text message. These days, governments have imposed more restrictions to limit the amount of spam people get.
You may be interested in mobile web marketing. This is where a web page is designed specifically for access from mobile devices. Since mobile devices have started being able to connect to the internet, myriad users get their information from their phones. For webmasters, this presents a great opportunity not only to create pages specifically for mobile users, but to optimize their existing pages for mobile users. A great way to learn more about this is with the Mobile Fast Commissions training and software.
Multimedia messages service (MMS) is a cutting edge marketing technique. iPads, smartphones, and the like have the capability to receive much more than text. Marketers can use this for sending videos and other multimedia ad campaigns.
Fourthly is LBS, or location based marketing. In this method, marketers try to figure out a users location based on their mobile signal. They then serve ads for that locality. A great idea, some problems surface when systems are incompatible or signals are weak.
Lastly, it is important to think about privacy issues when doing mobile marketing. Governments and regulatory bodies have set many regulations to protect mobile users from ads they don’t want. Most countries now have rules about users having opt-in or double opt-in to lists to get ads.
Knowledge and efficient tools are two components a marketer needs to be effective at this type of marketing. Mobile Fast Commissions can give you both. It is a training program and a software package that is on the leading edge of today’s techniques and methods.
Featuring thirty weeks of training and great software, you will get a long-term help to be both effective and efficient. With all day, all night support desk, you will be able to get your questions answered quickly. This longer length of training program is ideal for those truly committed to making mobile marketing work for them.
Overall, mobile marketing is a great way to get your message to your target audience. However, there are regulations and rules that must be followed. Learning to use mobile marketing can help you get the most out of your advertising dollar (or euro, etc.).
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