The concept of a ladies-only gym sprouted only during the recent years. If you have a ladies-only gym or are planning to have one, it is important for to implement the right marketing strategies to attract your niche market and reach out to prospect clients. These marketing strategies should clearly target the segment or demographics of women you want to attract. It’s a good idea to list down the points that you think sets your gym apart from other conventional gyms.
Marketing Strategy #1 – Understand the Customer Needs
If you already know your specific target market, then crafting a unique marketing strategy should be the next step. Most of the women go to the gym to get back into shape and stay fit. Depending on the services offered, you can create an advertising strategy that will address their purpose. For instance, if you have an equipment and an expert who understands the fitness needs of pregnant women, then you can specifically offer prenatal exercise and fitness services.
Marketing Strategy #2 – Factors that set Your Gym Apart from Rest
While drafting out your marketing strategy, it is essential to lay emphasis on points that differentiates you from the competitors, such as showcasing the extra features and amenities you offer for the women. For example, you can highlight your spa services, your highly-experienced female staff, and tailor-fit training plans. Check out what your competition is doing and make sure you always have something new to offer to your customers.
Marketing Strategy #3 – Organize Events
Host an open house where women can get an insight into the services your gym has to offer. It is the right time to showcase all the facilities and equipment you have and let the women know that all training programs are facilitated by gym instructors and personal trainers who have extensive experience in the field. You can even organize presentations and mini-classes on various health topics. Let the women explore your gym themselves. Yet another way to leave a long-lasting impression about your gym is by offering gifts, freebies and discounts to selected services.
Marketing Strategy #4 – Get Referrals
It is a known fact that women love sharing information about various products and services they like to their families and friends. Make sure your female clients leave your gym fully-satisfied with your services so they can share it and refer your gym to friends. Consider having a referral program. This can get you more female clients using one of the best and oldest marketing technique: word-of-mouth. Another option is to have a loyalty program catered to regular clients to ensure they keep coming back to your gym. Women love getting freebies so perhaps you can offer a free service for every five or ten sessions availed.
Marketing Strategy #5 – Online Marketing
Another way of attracting more customers is to have an online presence. Create an aesthetically appealing website or blog to catch the attention of potential female clients. Incorporate colorful photographs and update it regularly with events, weight-loss and fitness tips, and general health information. In addition, you can also post all your current promos on your website by offering limited vouchers. One of the most sought-after ways to create buzz about your ladies-only gym is the social media. Facebook and Twitter helps in spreading the news, which eventually increases your gym’s exposure.
Incorporating these marketing strategies can help promote your ladies-only gym without you incurring huge advertisement and other marketing-related expenses.
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