When you practise Internet marketing, you probably already have a specific target market in mind. You know the kind of people comprising this market, and you also have a clear idea of the services that they may find useful and helpful. Of course, your programs, products and services are all directed to provide answers or solutions to their needs. If everything goes well, you will be able to sell your products and services on a regular basis to a growing market. On the other hand, how will you handle the situation if your actual sales performance is way off your sales target?
This is the common problem faced by many online service providers. If you find yourself in the middle of a similar dilemma then it is a must that you identify the root cause of your problem. This situation is usually caused by a disparity between what you are providing and what your target market really wants. You may only be providing them services based on your assumptions and not necessarily based on the real needs and wants of your target market.
You can extricate yourself from this tight fix or even avoid this situation by simply doing market research. Market research must be included in your menu of specialties if you want to know what exactly are your target market’s concerns and interests. You have to know the things that they are struggling with and consequently formulate ways in order to address them. You must offer them solutions to their problems. No amount of positive reinforcement to create a favorable imaging can make them buy your product or service if you are not able to convince them that you are providing solutions to their problems.
It is also essential that you practice market research in a regular basis. This is because new problems and concerns may arise every now and then, and you have to be vigilant and prepared to respond to these concerns in order for you not to maintain your relationship with your clients and protect your market share.
Market research doesn’t have to be a million-dollar project. It is not really necessary for you to stand in the street and distribute flyers or survey sheets. One of the most convenient ways of conducting market research is to include a brief survey in your sign-up page. Ask engaging questions about their biggest problem in the specific niche that you are focusing on. Consequently, you may pose a follow-up question with an auto-responder for the most probable answers. Conducting an annual or a semi-annual survey will also help you keep track with the concerns and issues of your market and anticipate changes in their buying preferences and interests.
After soliciting your customer’s response, gather them and analyse the commonality of their problems and concerns. You may now use this data in order to provide solutions to the problems and needs of your target market.
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