If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business.

Where to begin

When you are first starting out, the idea of marketing for your business might be daunting. In fact, you may not even know where to begin. You may also feel that you have to try a few different things in order to figure out what works best for your brand and for your business. Of course, if you are going to figure out what works best, that also means that you will figure out what doesn’t work (which is equally important). The truth is that those are only the preliminary questions that will come to mind. There will be other questions/issues that will need to be resolved along the way as well.

Establishing a content marketing strategy

This is where the online part of it comes into your strategy. Before you start to learn more (much more than you know right now) about content marketing, you will need to figure out if it is something that you will need to get involved with for your business. The answer (in almost 100% of the cases) is yes.

The definition of content marketing

Once your content generated a lot of online traffic (of course, “a lot” is a subjective term), you will engage the members of your target audience so that you can achieve your eventual goal of increasing business. Of course, your content will be customized for your target audience and it will address the needs and wants of that target audience. It goes without saying that you should never give your target audience the “hard sell.” You should focus on giving them valuable, educational, compelling information and in expressing to them that you are capable of solving their problem(s). You undoubtedly understand that your content will tell a story that touches your target audience members in some emotional way. If you can manage to do that, they will respond to you and they will wish to interact with. That is when your relationship begins.

How will content marketing help your business?

If you are wondering if you really have a need for a content marketing strategy for you business, the answer to that question is a resounding yes. However, it is important for you to understand that your content marketing strategy (for a small business) will be different from the content marketing strategy of a large business. Content marketing will attract attention to the point where you will be able to actually build relationships with those people. Your content marketing will help you to accomplish several things, including establishing yourself as a subject matter expert and building trust, credibility and trustworthiness.

As you are establishing your relationships with the members of your target audience, you may find that your first interactions with several (or all) of them is not in person. That is not an issue. Of course, in most cases (depending on geography), eventually, there will be in-person interactions. A large contributing factor to your building trust and credibility with your target audience is by sharing appropriate, compelling, extremely well-written content with them.

Make sure that your content is clear and concise

In addition to your content needing to possess all of the qualities that were already discussed above, it also needs to be clear and concise. It is absolutely the case the members of your target audience are busy people with very little time to read anything. In some ways, that makes your content writing even more challenging. However, it is far from impossible to produce content that your target audience will read and to which they will react positively. You should also remember that your focus should be as local as possible (of course, that depends on your particular business) and you will want to customize the content marketing materials accordingly.

How your content ranks on the search engines will affect your business’s success

You may have to be a little patient with this one. It may take a little time before you see really strong results. However, it will definitely happen. Social media is extremely powerful. It is entirely possible that you aren’t yet aware about all that it can do for you and your business but you will become aware. You will watch your rankings continue to rise on the search engine pages. The better your rankings, the better your chance of obtaining more clients and of becoming more and more successful.


It has been proven over and over again that a solid content marketing strategy is a necessary part of a well-rounded marketing strategy. It is important that you remember to publish your content as consistently as possible so that other people are able to count on it. If they can count on it, they will begin to expect it and begin to get excited about it. If you do it right, your marketing strategy can really help you to bring your business to the next level. As you are on this content marketing journey, you will discover all sorts of interesting nuances that will affect the path that you take and decisions that you make.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.