What kind of business do you have? More importantly, what do people think of at the mention of your business? How do they feel? Do they recommend it to their friends and family? Do they look forward to their next visit with eager anticipation? Do they have confidence that they will be offered a memorable experience or a great deal each and every time they return? The answers to these questions will ultimately determine the success or failure of your business. This is equally true if you run a diner as it is if you operate an e-store; if you own a hotel or an exterminator service. The point is that no matter the nature of your business, if you’re building customer loyalty by instilling customer confidence, you’ve got a good chance of continuing success. So, is branding important to your business? Honestly, you hardly have a business without it.
Why Business Branding Is So Important
Your “brand” extends well beyond the scope of your service or your “widget.” Your brand is your reputation. Your brand is how customers think of your business, how they talk about your business, and how they feel about your business. Yes, I said how they feel about your business. You might be surprised to learn that an overwhelming majority of consumer decisions are based in whole or in part on their emotional connection to the person behind the business. This is even true to some extent in online business. That’s why online business owners maintain chatty, personal blogs and even give away free, valuable information in their niche. The main purpose here is to keep readers coming back in the hopes (and to increase the likelihood) that they will become valued customers someday soon. Needless to say, this type of branding is an even more important factor when it comes to owning and operating a local store front, as the success of your business is highly dependent upon positive word of mouth among the local population, and repeat business is crucial.
How to Establish Your “Brand”
As we’ve established, your “brand” equals much, much more than the simple product or service you offer. You know it’s an important determining factor in the eventual success or failure of your business. So, how do you go about building your brand? Well, you have a few options, here. You might even want to consider utilizing all of them.
Participate in community events and organizations
Sponsor community causes and local school functions
Sponsor a broader cause and rally support via your website
Get involved with social media marketing
BE YOURSELF! The only way to really set yourself apart from all the competition out there today is to let your personality shine through.
The #1 asset your business has that can really help it to stand out from the competition is you! Ask yourself these questions. Answer honestly.
Why did I choose this business?
Why is this line of business important to me?
What is unique about my business?
What part of my business am I passionate about?
How can I share this passion with my customers?
When you identify what makes your business special, you can capitalize on that to build your own, unique business brand toward lasting success!
Click here to get inspired by the brands we like.
Today’s question: What makes YOUR business stand out?
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