Building a reliable, brilliant and efficient team with a red carpet attitude and complete commitment to your brand success is not easy, but it’s certainly not impossible, either. If you want to skyrocket your business, it’s essential that you encourage your support staff to live, breathe and reenforce your brand, rather than sabotage it by failing to align with it.
Here’s how to make sure your internal brand – your brand as perceived by your team members, and then communicated through them to the public, verbally and non – is just as irresistible and charismatic as your external brand, the one meant for the world to understand, connect to, appreciate, and invest in, in just three simple steps…
Put together a welcome training video, audio or manual for new team members
Start by developing an automated system for letting your new collaborators in on your brand culture. They need to get on board with what your brand stands for, its personality, values, policies on how you approach business operations, treat prospects, clients and (potential) business partners, which partnerships and new hires are a good fit for you brand, and so on. Regardless of their role, all new team members must be educated about your brand, so they can always act in alignment with it, and help you attract more business opportunities rather than driving them away.
Brand your internal communications
Next, put a system in place to regularly communicate your brand essence and evolution to your team. From emails, phone calls, virtual and in person meetings, and possibly live business retreats, brand all your internal communications – let them mirror your brand, and be a testimony to where it is going. Your people need to experience your brand first-hand to be able to effectively transmit its message to the world.
Have systems in place to monitor the success of internal branding
The third thing to do is to frequently and systematically check the effectiveness and impact of your internal branding efforts. Is your team fully aligned with your brand and its vision, or are there individuals who just don’t seem to fit into the puzzle? Fixing any disconnects is crucial for your bottom line, so turn this monitoring into a routine not to miss, like an appointment with success. Pay special attention to any team communication with your prospects, clients, (possible) joint venture partners and the media. Is it red carpet like your brand?
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Martina Srblin is the Star Brand Strategist, Founder & CEO of StarBrandStudio.com and Money Breakthrough Method Certified Coach. If you’d like to only work with your ideal, high paying clients and skyrocket your income, claim your free audio training on the “Top 5 Secrets of a ‘Red Carpet’ Brand” at
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