Touch screen kiosks getting interactive.
A touchscreen kiosk is at the sharp edge of the new digital advertising revolution, these solutions provide the added benefit of engaging with the shopper to boost your brand awareness or to advertise your product range.
What are the numerous kinds of interactive kiosk?
These can differ in size and orientation, from small 42″ interactive kiosks in portrait to huge 65″ touchscreen kiosks in landscape. Let us look at them individually.
Free standing kiosk.
As the name signifies they are an all in one device that once the base is attached the kiosk can be positioned on the floor and the LCD TV is at an adults heights, now the difference starts as there are a variety of ways to store the promotional media, as well as other ways to update the content.
Standalone kiosk.
These units are a fundamental, entry-level digital sign, the ads is stored locally on a storage card that is located in a media player that is built into the screen.
Strengths: reasonable, easy to configure
Weaknesses: Can only refresh adverts manually using a USB drive.
Interactive kiosk.
An interactive kiosk has a single or multiple touch panel that shows marketing content and is used in areas to target specific clients to find out exactly what items they are searching for.
Just like the standalone kiosk, the touch screen kiosk has a commercial grade LCD monitor that has a brightness of 500 CD/m2 and a contrast ratio of 1500:1.
Now the digital material is kept on an internal hard drive with a 160GB capacity and has the facility to connect to a wired network or even a wireless access point so that ads can be uploaded remotely, this is ideal if the digital sign is part of a much larger network.
These signs are obtainable in both landscape and portrait orientation, depending upon the location the sign will be rolled out in.
The above solution is good in shopping centres and can be used for way finding as well as electronic advertising.
How could a touchscreen kiosk help a corporation?
When a consumer enters an outlet or standard bank they may not know exactly what they are looking for, let us look at a bank example first.
A consumer wants to make a regular savings, but they do not want to encounter any effects if they need some money for an emergency fast, now using a touch screen kiosk the bank can upload all the content material on the products they offer and be titled; savings, savings with rapid access, so the consumer would click on the second icon on the monitor by touching the screen, then they are taken to another screen that asks how much they want to invest every thirty day period, then on the third page the buyer is asked what notice they like to work with. This could be an immediate access account with a low-interest rate or an account that calls for 4 weeks notice and gives 7% interest on the money deposited.
Now the buyer can then note the reference number down or go to an advisor who can promptly bring all the data up the customer has just inputted into the LCD monitor, print out the application form and the purchaser then signs the form accepting the terms and conditions.
A bank can use this tool to save employees time with handling buyers who have no real intention of opening an account.
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer a range of anti vandal LCD enclosure that provides all the protection and security needed for outdoor use, they also supply a range of interactive kiosk
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