Bum marketing is a free promotion method commonly used for promoting affiliate products (Clickbank, Commission Junction, Linkshare etc.) or websites made for AdSense. You can also use this method as per your need. So let’s know what this Bum marketing is all about.
In bum marketing, you select a niche product and make a product page with the affiliate link of the product. Also prepare a list of niche phrases related to the product to write articles on them. Then submit these articles to the major article directories with the link of the product page. This will make your product page being seen by targeted buyers and result in the product sale which in turn will make money for you.
Let’s discuss about how to write articles for promoting products through bum marketing method. Take a keyword phrase. Use it on the title as well as the body of the article. In bum marketing you do not have to worry a lot about the content of the article as long as the content contains decent and error-free information. Concentrate on the number of articles you make per day rather than worrying about the quality of the content. What you need is to put some work into your author bio box.
The whole goal of writing articles in bum marketing is to get people to click on the link(s) contained in your author resource box to send your article reader to the product page. There could be the purchase of a product, an opt-in signup or even the click of an AdSense ad. If the resource box isn’t compelling enough to get them to click, then your articles will be of no use and all your efforts will fruitless.
The very first thing you should keep in mind is to include your name and second a link to your website and/or the product or service you are trying to promote. It is not a good idea to put more than two links in your resource box as it presents too many options to readers and may result in inaction.
In addition, you need to come up with a few lines briefly describing your offer and in what manner it is special. You must also give a convincing and powerful incentive to the reader to act on what he has read. The elevator pitch is the first step to persuasion. Second is the call to action, the place where you invite the reader to follow your link. It may read something like these:
“Order now…”
“Get special access to…”
“Click here to receive…”
“Join now…” etc.
Placing you name will not only make you popular on the web but also build your reputation and brand image. Without a well written and authoritative author resource, all of your article marketing efforts may go to waste. So be sure to take the time to create a good author resource box.
For more advanced strategies and techniques on how to create an author resource box that sells and get your links clicked, be sure to grab a copy of this Advanced Bum Marketing Tactics & Techniques Report.
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