Email marketing for small businesses is a cost effective way to reach targeted customers and retain them. You may be surprised to know that this type of marketing is more successful than social media marketing. Although there are hundreds of email marketing service providers available in the market, you need to choose wisely so that you are able to reach a wider customer base at affordable prices.
When choosing an email marketing service for your business it is best to choose those that offer different packages. Monthly subscriptions are a popular choice but for the budget conscious small business they can choose services that let them pay for only what they need. The service that you choose should enable you to send and track the campaigns in an effective manner.
Simple tips for effective email marketing
Simple signup process – Keep a signup box high on the business website and add a link to the email marketing signup page on the social media profile of the organization. This can help get a steady feed of new customers. Avoid a long subscribe form as it may scare off potential readers.
Attention grabbing attractive subject line – A teaser, compelling proposition, discount or takeaway has been found to be the most attractive attention grabbing subject line that can hook readers immediately.
Do not violate and stay compliant – Stay compliant and do not violate the customer rights by sending them unsolicited emails. Avoid spamming as this can result in losing existing customers too. After the reader has completed the sign up process, you can send a welcome mail so that they know that they are on the list.
Develop the audience – Learn about the type of content the audience you wish to cater reads. The content has to good if you want the readers to read from the beginning to the end. When you send relevant content it can keep the customers engaged. The readers may look forward to your newsletter and even share it with friends and relatives.
Be brief – Readers do not have the time to read lengthy emails. It is best to keep it brief and interesting. If you keep the important message at the end of the long email the reader may miss the point and you may fail to make an impression.
Keep the communication going – Provide useful information to the readers at regular intervals so that you are able to keep the communication going. When you contact the reader regularly, you may be able to build a long lasting relationship with them.
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