For any online business, there is a certain segment of target customers. However, customers are always mobile. You cannot have them sit in front of their computer screens, waiting for the next big advertisement to pop up. To get hold of your mobile customers, mobile marketing is what every business needs. That way, you can target them even when they are on the move.
When your potential customers are waiting in a queue, playing games or listening music, you can just hone in by sending an SMS with your offer. By far, mobile marketing is the most powerful tool, and a new trend, which works. Unlike websites, customers are not bugged by banner blindness on the mobile phones as it happens online. Ads popping up on cell phones are usually targeted, taking up the entire screen – the prospect has just two options – either to click or quit.
Moreover, there are so many mobile devices available these days that, it makes this medium of marketing highly target oriented. From smartphones to tablets and cell phones, marketing has found a new dimension globally. With free apps making the most out of potential customers, you are only a step away from making big bucks with target marketing.
Unfailing Tools of Mobile Marketing
At present, mobile marketing has successfully skyrocketed in the recent months. It has been evidenced that sales through mobile devices and apps have risen significantly, and this trend is unlikely to change very soon. Amidst the trend of mobile-friendly portals and the extensive use of apps, marketing gurus are literally scrambling to have room for the latest and upcoming technologies to target their consumers effectively and make them stay.
For instance, Mobile Banner Advertisements, SMS Marketing, Mobile Surveys and Pull Marketing are the most advanced tools that can promote your business and services, while giving you prospect customers at the same time.
Mobile banner ads target customers using their email services or browsing online or even while playing games using apps. You can buy banner ads that will pop up during the browsing sessions. Well, this method of marketing has been around for quite some time, and it works. If it didn’t, marketers wouldn’t purchase them. Banner ads posted on mobile phones have an added advantage – it isn’t too competitive. Considering that mobile advertising is a relatively new field, your competitors may not be using the same. Highly targeted offers convert quickly as they don’t have time limits on web surfing because there is no fixed site or location. As such, it doesn’t affect customers’ browsing sessions.
SMS marketing is also a popular tool these days. It is the real test using plain text. As such, copywriting skills matter the most in SMS format. You have to promote your product without any banner, fancy logo or image. Using call to action words can bring your target customers in.
Mobile surveys are ads that don’t give you the feel of ads. That makes surveys the coolest tool for target customers. Ads that are too obvious fail to generate interest in people. Surveys provide information, or gather information, without a cliché sales pitch. When customers complete a survey, giving you their details, you can hone in and target the offer to match their needs. Powerful, indeed!
Pull advertisement, or pull marketing, is when customers request for a service, usually free service, and you offer service with an advertisement or limited features or an upgrade plan. Usually, apps choose this method of marketing. Customers download apps, use it and get tired very soon. If you offer them compelling features with a decent price, giving them a reminder, they will surely oblige, rather than imposing on them.
Of late, mobile marketing appears to be a dominant force, especially in dating and gaming industries. Young and addicted gamers are willing to fork over thousands of dollars to buy materials, tools and intangible goods that help them progress in a game. However, to make sure this business yields profit, you have to constantly upgrade it and use specialized knowledge.
The App Era
Companies across various industries are gainfully reaping the advantages of mobile apps, particularly retailers, consumer services and the media. Apps offer an amazing mobile shopping avenue with exclusive deals as well as personalized content to mobile users.
However, it is best to have a responsive portal as well as an app, just the way Flipkart, Amazon and other online stores are going. People access web content through varied devices these days. Websites that aren’t compatible across other devices like mobile phones or tablets will not see frequent engagement or return visits. In fact, a study conducted by Google in 2012 shows that 74 percent people would return to a portal if it also worked on their mobile phones. Likewise, 55 percent opined that poor experience would leave a bad impression on their minds of that particular brand.
Determining the need to maintain a responsive website as well as an app comes down to one thing – knowing your target market and their preferences. If your target market is connected, you have to provide informative and educational resources, or you can have service or product that consumer generally purchase eon a regular basis. In that case, having an app can be a practical supplement.
Cautious Advertising
Advertisements are all over the place. There’s nothing new that ads are designed to attract buyer’s attention. For marketers, it is important to note that consumer perceptions have changed; with the advent of latest technologies readily available, consumers are given the pilot seat. They might like to watch an ad appearing on the right hand side of the webpage they are browsing – they might click on it, or simply choose to skip.
It is crucial to know where exactly your customers belong in order to target them properly. Though important, mobile advertising should also be more aware of customer base and the target market.
Most important of all, advertisement through videos is always successful. Even if you are targeting mobile phone users, make sure your ads come with videos, which leave a long-lasting impression on the minds of buyers. The impact of video is unlikely to change.
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