Email marketing is a very effective marketing strategy for reaching potential and existing customers. You can use it to promote your products and services to a large audience in a timely, effective and cost-efficient manner. It also strengthens the relationship with your customers and helps increase brand awareness. But if you send marketing emails in the wrong way, they can have the opposite effect and be viewed as spam.
It has become more challenging for online marketers to get their messages into the inboxes of their audience. These days, nearly two in every eight commercial email messages do not make it to the user’s inbox. These commercial emails are either blocked altogether or incorrectly diverted to the spam folder.
And if your emails are considered spam, your reputation and your business will suffer. So, how do you stop your email marketing going straight into your recipients spam folder?
1. Use Opt-In Forms
Email marketing is only effective when you have permission from the recipient to send emails to their inbox. Using opt-in forms where the user inputs their email address demonstrates that the person is interested in the services and products you are offering and wants to receive more information from you. Additionally, your email management software will keep a record of this opt-in should you get on a spam block list and need to prove that you had permission.
2. Use Your Words Carefully
One of the most effective ways to prevent your email being blocked as spam is to carefully choose the words you are going to use in the subject line of your email. Spam filters will consider your email as spam when you use spam trigger words.
3. Only Send Quality Content
Only send your subscribers appropriate and high quality content material. Try to send informative information that is helpful to them. Sending too many irrelevant and useless email messages can prompt the user to use the report spam button in their email account.
4. Include Your Contact Details
Don’t forget to include your contact details in your emails. A reputable email marketing software provider will automatically insert these information into your emails for you. Furthermore, the US Can-Spam Act has set a rule that every email marketing message should include a contact address.
5. Allow People To Unsubscribe
The US Can-Spam Act also states that all marketing emails to customers on email lists need to have an easy and clear way to unsubscribe from that list. Don’t worry if people do unsubscribe from your list – they were probable never going to buy anything from you anyway.
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business you can get access to a FREE Online Business Marketing Video Series at.
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