One of the keys to establishing a successful spa is picking brands that you will be able to speak to your potential clients in an educated and informative way. The goal of this article is to help you successfully navigate the huge sea of brand options available and choose the perfect brand that fits your clients and spa’s ultimate needs.
The first decision in choosing a brand is to establish what you have for an overall budget. Sometimes owners tend to pick brands based on what their competition is offering as opposed to what they can afford. Don’t blow your budget investing in a popular line if every other part of your business is going to suffer as result. It’s best to plan and save to be able to get what works within your budget. It’s important when first starting your business that you don’t fall into the monthly minimum order trap if required by some manufacturers. Don’t assume just because you bring in established brands in your spa that customers will come beating down your doors. This is a common misconception among many in the professional beauty industry. If you aren’t prepared talk about your product lines in a meaningful way, don’t expect your customers to see the value in the brands you invested in. Customers need to know why use one product line over another.
In my experience customers frequent spa locations for several reasons, and what brand you carry isn’t generally the most important. There are many great products available to professional spas that you and your clients may have never heard of that will perform as well, or better than some of the top names. I suggest doing a little researching to determine just what you need. When picking an unfamiliar or new brand you need to learn how to implement and integrate your brands to reap the rewards on your investment.
The key to integrating brands successfully into your spa is to understand and promote what makes them work and why your clients need them. Build an action plan to relay this information to your clients over the phone, in-person, on your website and through various social media networks to create a buzz. Integration is about making all the brands you choose have a synergy that makes a positive, lasting statement about how seriously you portray yourself and your business.
Implementation is the ‘how’ in your business plan. You will need to allow time to get yourself educated. There are very few people in the world don’t see value in great education; and your potential spa customers will be no exception. The education one gets from attending Harvard or Yale will be much different from taking an online course most would agree. There is much to be learned from the internet, but at some point you will need get out there and see what your competition is doing and saying to attract and maintain clients.
Guessing what you think your competition doing is never a good idea. Guess work, isn’t productive and won’t help you attract customers to grow your business. Be cautious when choosing product lines to build your service menu in your spa that you are not allowing your competitors write your action plan. Offering the same brand of services, at the exact same price, often only results in a price wars with your competition which is counter-productive.
Price wars kill profit margins and small businesses faster than hungry kids eat cookies. Instead of price cutting try offering value added services and brands with superior education, better quality, and better cost to you as a professional. Ask yourself if you believe your clientele will see more value in a service and product line with great educational support and branding as opposed to a generic product line. There are many spas that provide a service with generic product line and are embarrassed or just don’t know ‘how’ to promote the brands they use to service their clients. This is a great opportunity for you to build a clearly defined niche for your spa business. Try to pick a brand whose company website will interesting for both the consumer and professional. Don’t underestimate the power and impact that a clean and professional website has on you customers first impressions. A positive first impression of your new brand will help you ‘sell the service’ to your clients. Any brand that adds high perceived value typically will drive customers into your business when educated properly.
In closing, I would suggest to trying to educate your clients in a way they can pass the message on to their friends and family by word of mouth referrals as smart way to increase revenues.
This article was provided by Wayne Henderson on behalf of Sweetface Beauty Source is Canada’s Premier SPA|LASH Couture Collection supplier. Sweetface Beauty Source provides global consulting, turn key branding, retail, and distribution solutions to spa and nail manufacturers worldwide.
hxny
voaut
landmarkchambers
genesis-fs
levitation-austin
tipjoy
forzafootball
100club
monstar
bio
derm101
reze
livemarket
growjo
ebfarm
ecmhc
ormondbeach
saopauloglobal
7889t
devncommerce
statelibrary
ancona-airport
asird
hanasakigani
craigmorfett
hughlashbrooke
iafci
aerospacetestinginternational
hirokoku-u
ivecloud
mikodigital
edtechimpact
fome
trustedconnectivityalliance
arbaletwildo
nextfinancial
confindustriaceramica
codenameone
citt
bsi
aerotechnews
checkersbistro
mjhid
imsmuseum
sdkaipingji
iranketab
rotorualakescouncil
poro
swiss-registrar
bcswebdesign
teambasework
nordi-
checi
autisminternetmodules
inquest
bdesigner
itc
joyoshare
mofanciqing
pgaction
k-hana-tori
smartchoicetech
kentwired
24x7mag
codigocamaleon
videolucah
auctionsniper
classifieds1000
busmori
veemesoft
flowgrade
nathancurrin
gemiva-svg
woodpartners
midlandbrick
thepsychologygroup
yourchildlearns
ephlebotomytraining
skgiving
megaincomestream
growninbritain
svenskelitfotboll
otherdomain
info7
thumbprint
heracles
lmsdokeos
e3applicants
oke
pedir
ahfa
soikeobong
verbund
fahrradwien
ozweb
noto-airport
enforex
cnyanghuaxin
adhesivebrands
nieuw-advies
baobo157
sidekickit
lovegraph
moblee
katiebirdbakes
semper
amazili-communication
flight13
amnesiagame
ecomsolutions
30gk
shiretoko
staffettaonline
absrealty
carmotive
tre-df
brandpointcontent
teiju
cisis
3dyunzhan
divinity
w88plays
catanddogfirstaid
maxfunding
meyrin
adictel
arkansasland
iowasbdc
kxhw
enustkat
ldxy
everyday-democracy
xn--72ca6cj4am5c8bm4mh1h
neurovault
functionfox
cardas
dogforum
kassenzone
hyundai
mon-salon-virtuel
newsnn
jamagency
museejenisch
ivw-online
carphonewarehouse
dentsutec
aryandhani
airfrance
nextpax
deadoraliveslot
dae
mvtransit
centrum-zpravy
inventerra
poolors
18vr
hnm
makkie
editionsmardaga
greyli
loos
pacesettermedia
blackmesasource
toddrileyrealestate
openworldforum
lambweston
ilprimatonazionale
dallasartfair
chinajcw
atex
report24
dsahelpline
stacresearch
designvision
massivemusic
010fuwu
atas
chesnok
dokodoku
mruby
eckhomedia
yinghua05
phaven-prod
nationalpark-sommercard
superconinfo
dollsblog
bkwrks
traumjob-schreiner
googlesmb
verdensbedstenyheder
illawarrawomens
daitem
wpbstone
defau
berns
musicman-net
landed
kenstone
jobactive
tachibana-u
so-net
ganwo53
flughafen-frankfurt
marketmetrics
appsbetting
dukece
jina
1267777
nebivolol
moonlight-stream
agirlandagun
bookstorelink
2483
hauppauge
urgil24
