Are you tired of struggling with marketing your business opportunity on the internet? Does it seem like you need a Masters degree to learn social media marketing? Are you sick of competing with online pros who have the know how and money to beat you at marketing?
How would you like to guarantee that your marketing gets seen and not your competitors? I will share with you the secret to getting your message in front of your targeted audience and eliminating your competition at the same time.
Internet marketing is a terrific way to market your business opportunity, however, if you are not creating profits from the activity, you may need to think about employing a different approach to something that may actually work for you.
I am not suggesting yet another “new” super marketing method that will solve your problems. Instead, I am offering a old and tried system which has already proven to get results for the average Joe who is not an online marketing wizard.
I am talking about a method that is adaptable, effective and can reach a crowd of people that you genuinely wish to target. The marketing method I am referring to is good old fashioned postcard marketing.
Before you disregard this method of marketing because you think it’s outdated and no longer effective, consider these few facts:
With respect to other marketing methods, post-card mailings are extremely affordable. You can invest just a couple hundred dollars and reach a multitude of prospective customers.
The alternative is the popular pay per click (PPC) model. Google made this a popular way for experienced marketers to get their message out to masses of people. But guess what? Chances are you are not a PPC expert which means you could end up spending thousands of dollars trying to get the same results the pros are getting. The learning curve for PPC can be very costly. It is not a method recommended for amateurs.
Postcard marketing however, is a lot simpler approach. The learning curve is not as steep and you can pace yourself and have total control with the amount of money you spend to get results.
Your message is seen immediately. With postcards, people don’t have to open an envelope. Your message is right there on the card which means people will actually read what you have to say. This is a contrast to internet marketing where people have become blind to marketing ads.
A postcard with a solid ad copy that is simple in design, will yield you a greater response rate than other online marketing campaigns. It is highly likely that your postcard will be the only postcard your prospect receives that day in their mailbox. For this reason alone you stand apart from your competitors and get a fair shot at your prospect taking action on your offer.
Post cards are less expensive. Pay per click campaigns can be really expensive, especially when you are bidding for the best types of keywords. With postcards, you are getting the very best mailing rate offered.
Postcard campaigns are extremely easy to assemble. Unlike letters, you are not required to collate, stuff, fold, or lick envelopes. Merely place a stamp and a label on the postcard and you are ready to mail. If this task is too much of a chore for you, there are even places where you can outsource this activity.
Postcards allow you to be very specific in your target marketing. There are large mailing list companies called list brokers where you can purchase names addresses from. Those list can be sorted in a variety of ways, meeting your specific needs. This level of pin point accuracy can make the difference in how well your mailing pulls leads.
Duplication is extremely easy with postcard marketing. If you have ever been involved in a business like network marketing, you have heard the word duplication. Teaching others how to duplicate is not an easy task. However, postcard marketing is one of those methods that is very easy to duplicate.
Members of your organization can easily use the same postcard ad copy and direct traffic to an online marketing funnel. The only requirement is that they get started in mailing postcards on a consistent basis. Anyone with any level of experience and instruction can quickly get up to speed with this method.
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