Your company’s brand and image is one of the most important yet often overlooked areas. A truly great brand can increase sales, confidence and create a lasting relationship with your clients. Brands do not appear over night and take a long time to grow into a household name.
A brand is not just the colours, logo and strap line you decide to use. A brand is also the feeling you want to project when people think of your company. Your brand is your promise to your clients. When customers think of your brand you need to project a feeling and thought in the mind of your customers of confidence and quality.
Your brand is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
So what does that mean in the real world?
An identity is arguably the single most important marketable investment you can make. It comprises lots of elements; name, logo, typeface, colours & strap-line and goes a long way to develop the public perception of a company. Get it right and it can make your business, but getting it wrong will most definitely break it, just ask The Post Office about the Consignia fiasco.
Your identity is what you are and how you want to be seen
Over the years we have developed lots of identities (some of which have gone on to win awards) for organisations large and small. The Urban River approach is simple and straight forward and one which gets to the heart of your business to ensure we create an identity you can be proud of.
In practice: how Audi have made their brand memorable
Audi project a brand feeling of reliability and quality with the most reliable cars on the planet. So everything that goes along with this brand needs to ooze quality. The Website needs to be sleek and work perfectly, the print material needs to be of the highest quality.
Everything that goes along with the brand needs to reflect your vision for you company.
Key points to remember:
Your brand is your promise to your clients.
Project a feeling to your customers.
Think of who your target audience is and target your brand at them.
Don’t try to please everyone or you will fail.
Keep a focus on what makes your brand unique and make sure people know what it is.
Repeat, repeat and repeat your unique points, strap line and selling points.
Keep all print material, web and digital media in line with your colours and style guide.
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