When it comes to marketing, consistency is key to great results. The question of the day is: How do you find time to write regular marketing messages, especially when you can barely have time for everything else on your already-overloaded plate? Following are a few tips and tricks that can be very helpful in maintaining regular marketing:
o Establish a marketing schedule. If you don’t already have a marketing schedule (or marketing plan, as it’s otherwise known), putting one together can save you loads of time and stress. Trust me, I’m speaking from experience! I used to struggle to put out my marketing on a regular basis, and weeks would pass without a peep from me. I was just too busy with client work to worry about marketing! But I finally sat down and created a solid marketing plan, and it’s been smooth sailing ever since. For example, you can plan to publish your email newsletter every Tuesday (or the last Thursday of the month, or whatever schedule works best for you, just as long as it’s consistent), post to your blog every Wednesday, and write a press release on the first Monday of each quarter. That’s just a sample of a marketing plan you might choose to create; your own plan will depend on your schedule and preferences.
o Treat marketing deadlines as seriously as you would client deadlines. Now that you have a schedule in place, it’s important to stick to it as closely as possible. Think of it this way: If you promised to complete a client project on Tuesday, you’d do whatever it took to get the job done on Tuesday, right? Try to treat your marketing with the same urgency and level of importance (because it is important…to the health and success of your business!).
o Brainstorm ideas in advance. I’ve learned that one of the top reasons for procrastination with writing and marketing is not knowing what to write about, so these tasks get put off. The fear of the unknown, you might say! Speaking from experience, this can be a tough hurdle to cross. To get past this, plan a brainstorming hour once a month. Sit down in a quiet place and jot down anything that you could potentially write about. Think about topics in your area of expertise, current trends, and frequently asked questions from clients. Don’t censor yourself; just let the thoughts flow and get them down as quickly as you can! You can always weed through them later to pick the best topics. If you’re still drawing a blank after a few minutes, start browsing blogs or articles from others within your industry (you can find popular blogs in any industry at Technorati.com). Of course, you would never steal their words…just use others’ thoughts as inspiration for your own, unique marketing materials. Once you have a few good ideas, fill in a marketing calendar with the main subject of each blog post, article, newsletter, etc., that you plan to publish that month. If you have enough ideas, keep going into the next month, and the next, and so on. The more you plan in advance, the less time you’ll need to spend trying to come up with good ideas, and the less likely you’ll be to put off your marketing.
The bottom line is that if you want to grow your business, you have to make time for marketing and writing. And hey, once you get past the marketing procrastination trap, you just might find that marketing (and getting new clients as a result) is actually fun!
NOTE: You’re welcome to re-use this article on your website or in your e-newsletter as long as it remains complete and unaltered, including the “Author Resource” section at the end.
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