These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.
Earlier, people thought that branding is only required for the large businesses, but as the time moves on it is proved that branding is not just required for large businesses, but also for the small businesses.
However, it doesn’t matter whether you are heading a large business or a small business, but most important is that you should have a detailed strategy of branding your business in order to achieve success.
Below are the steps that will help you to create a better business brand
Follow KISS:
KISS is a most prominent branding terminology which stands for Keep it Short and Simple. Use Kiss while defining the name of your business because it plays an important role in your business branding. Most of the successful business brands usually have very short and simple names which are easy to pronounce and remember. Just remember the names like BMW, Audi, Intel, Google etc. The longer or complicated business names are much difficult to pronounce and recall.
Use a creative logo:
People usually identify a business not only form its name but also from its logo. A business logo is the identity of every business that why special cares to be taken while designing the business logo. Remember, if somebody takes the name of Mercedes then the immediate thing that comes to the mind is the very famous three spoke Mercedes Benz logo. Same is with BMW and Audi. But this is not restricted to the automotive brands only, but other companies also like Microsoft, Apple, Nike, Mac Donald’s etc.
Choose the right color combination:
It’s not just the logo or business name, but the colour theme of your business also plays a major role in its branding. Once you have identified your business name and logo then all your branding and promotional material should revolve around the colour scheme that you have used in your logo. For example, most of the Mac Donald’s outlet uses the shades of Yellow in their interiors and promotional merchandise and even on the food packages because that colour represents their business. Same is done by other brands like Dominos, Shell and DHL etc. The colour of your business has a psychological impact on the minds of the consumers and that’s why it is important not to choose more vibrant or difficult colours. Use solid and simple colours like Blue, Green, Red, Yellow, White and Black in their different shades.
Choose your USP and stick around it:
USP or a Unique Selling Proposition is a very small word but it has made a huge impact on many businesses. These days competition is intense and therefore in order to stand out from the competition, you need to have a USP of your business and your entire branding strategy revolves around the USP. The brand like BMW and Mercedes has its USP, as they offer premium and high safety products. While brands like E bay and Ali Baba has the USP as they offer a wide selection of very affordable products. Similarly, Mac Donald’s have their USP of providing the delusions burgers. The USP helps people to identify your business with a product or services. For example, when someone talks about a burger then first thing comes to the mind is the Mac Donald and when someone talks about the sports shoes then brand name comes to mind are the Nike, Reebok, Adidas, and Fila.
Do brand hammering:
One of the most important things for every business is the brand hammering. The brand hammering involves continues to push to the brand to its target audience so that people could easily connect with the brand. Although sometimes a brand hammering proves quite expensive because it requires many promotional and marketing exposures. In order to make your brand stand apart from other brands, you need to create a chain of TV commercial and print advertisements so that it will hammer deep into the minds of the consumers. Although, today in the modern age there are many digital marketing channels which are very much affordable and good for brand hammering.
Bring emotion to your brand:
These days because of the excessive stress and hectic lifestyle people are getting more emotional even for the small things. Anything that connects to their emotion brings out more success to the brand managers. If you have a product or services then create an ad commercial keeping in mind the emotion of the consumer. These types of emotional ads would more connect with the consumer. The people who are emotionally attached to a product or a service were more likely to remain loyal towards them for many years. Example of an emotional connection could be seen in many car advertisements these days in which marketers put more focus on the safety of your family, especially your kids instead of talking about the luxury features of the car. This brings a sense of emotion and responsibility in the parents towards their family and that highly influences their buying decision. Sometimes they even ignore the most important factor i.e. price while buying a car based on their emotional concern.
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