Conducting a successful affiliate marketing campaign is never easy, especially if the brand you are pushing is not popular already. Many affiliate marketers new to the game tend to go too wide and never deep enough. If you are new or have been doing it for a while but do not seem to make headway, you may want to adopt the tips below.
Go deep enough and just reasonably wide – Many affiliate marketers tend to go only an inch deep but spread a mile wide. However, it is good to note that trying to dominate fifty niches in just a few years of starting will not necessarily translate into success. Granted, staying focused may be a challenge at times, especially when you listen to stories of peers raking in millions from ClickBank or by marketing products in the emerging niches. This notwithstanding, it is advisable to stay consistent and only experiment with other difference niches after recording considerable success with your first niche.
Ensure your brand adds value to customers – Google’s preference for brands that wield trust among customers, is strengthening. This is quite a concern especially among new affiliate marketers because initially, having a strong brand was never a prerequisite for success. Now however, leading sites in almost all niches are affiliate marketing sites that are also very strong brands. Any marketer looking to break into the league of leading sites as such, must build a brand that is strong and supported by editorial integrity and content that provides value for consumers.
Create stellar content – One of the biggest challenges affiliate marketers face is the need to prove that their role as intermediaries, is important in the overall value chain scheme. They however are in a better position and can use content marketing as a means of adding value and proving their agility. While content marketing strategies among brands take a considerably long period to approve, affiliate teams have less bureaucracy barriers and can create great content and have such posted in their sites in far shorter timelines.
Use multiple streams of riving traffic to your site – The constant updates that Google applies do affect online businesses in various ways. Key of these however, is distortion of web traffic flow into affiliate marketing sites. It is advisable therefore, for affiliate sites to build and own their audience rather than rent it. However, where renting is inevitable, sites should consider getting such audiences from multiple sources as opposed to a single stream.
Embrace the mobile revolution – Mobile traffic now accounts for almost 50% of all clicks in affiliate marketing sites and up to 30% of all affiliate retail conversions. This means that if you are directing traffic to sites that are not mobile friendly then you already are missing a lot of money in commissions.
Driving a successful affiliate campaign need not necessarily be complicated. The points highlighted above can help you make it straightforward. Overall, you need to be very creative and outthink your competition so that you can connect with your customers and affirm the important role you play in the value chain. For more on affiliate marketing, click on this link…
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