PERCEPTION IS REALITY IN BRANDING.
Every entrepreneur wants to have their company’s brand “WELL KNOWN, TRUSTED & DESIRED”…but not all brands are worthy of that privilege. What is branding? Well, let me start by clarifying what branding is not: Branding is NOT marketing and branding is NOT a logo either. A logo means absolutely NOTHING…unless of course, the company behind it does.
Successful branding is a combination of an authentic promise with a clear, aligned and consistent delivery. Why it is needed is because the promise and delivery are what build trust in your company and increase customer loyalty.
Here are 5 things that will help you move forward in building a successful brand.
1. BE CLEAR ABOUT YOUR COMPANY’S PURPOSE.
A purpose is what you and your company are truly meant to be doing and it’s what gets you and your team out of bed in the morning. Know and share that purpose and learn to “Stay On Purpose” with everyone you work with and everything you do. A brand is not a brand without a purpose.
2. DEFINE YOUR IDEAL CLIENT.
Not all clients are ideal clients – far from it. Know who you truly want to work with and who you are best suited to help. Know what companies inspire you and why. The why is important as it is usually closely linked to fulfilling your purpose and aligning with your core values. (Core values are what you stand for, your decision makers).
TIP: Make a list of all the companies that you would LOVE to work with and simply ask all of your existing ideal clients for contacts or connections. You will be amazed as to how many of your existing clients are connected somehow with some of the companies on your wish list. Give it a try! If anything, it gives you the opportunity to stay connected with your clients.
3. KNOW WHAT YOU ARE SELLING.
It is important to be very CLEAR (internally with your team and externally with your communication tools) on what you are selling. If you are not clear, how can you expect your prospect clients to be! Make sure that your written and verbal message is crystal clear.
4. FIND YOUR NICHE.
Don’t try to be everything to all people. Be clear about what you are BEST AT SOLVING in this world and offer that to those who get it, need it and want it. The more you define and focus your brand on the one thing that you do better than anyone else, the more clients will recognize you and respect you for it, therefore contributing to building a stronger brand.
5. BUILD GREAT RELATIONSHIPS.
I have always been really good at building relationships and have never really had to cold call. Margarita and I built our previous business’ reputation solely on great relationships and ideal referrals. I truly believe that if you take care of your clients, and understand and deliver on their needs; other great people and other great brands will want to be a part of that.
Building a successful brand is like building trust; it takes time and needs constant attention. All the little things add up, from how you answer the phone to your post sale client care and everything in between. It is a mixture of attracting new ideal business, hiring the best people and delivering on your promise day in and day out.
thevegetarianbutcher
dyson
xatlgd
proemi
tricapital
petakids
blackdatingsites
virtualstorm
waterfallgardens
dyson
sras
wdse
axelscheffler
aviculturaindustrial
trom
fujisan-whc
cqyysh
domainling
bechtle
giftedresourcecouncil
lm2002
dyson
qosient
msinfluentials
wildorchid
fortmifflin
agriculturadeconservacion
peerto
wwiionline
3333er
kaipingshi
afzoneha
myy
infortelecom
8
95
datenschutz-stuttgart
hortus-insectorum
cha
artshelp
plebania
bit
tred
technews2day
orda
smallbusinesspro
searlescholars
rinnai
kigg
rhubarbgroup
birite
xszww
azmarijuana
zigiz
revistatransparencia
straussesmay
tools4sign
porteranddavies
edusssxhq
coffeehow
sentiment140
sharpham
beinex
topnetents
forumdaconstrucao
scharlab
daiyanbao
shibainudo
wesayhowhigh
mac-v
im-harz
germania-windeck
chengshang
labakenia
letsgetmovingcanada
maxslot88
triumph-foundation
uslogo
artsonje
biosemence
tree
cinetecadelfriuli
sugarnights
ccjoy
antihate
christopherguy
stylemagzine
bickfordmovie
webmastervault
byte-worker
givesignup
visualisecreative
sjdigital
itg
affiliateport
accessventures
hdahss
itzspritz
dzjj8
stift-st-florian
payrollservers
christinacreativedesign
flyrise
granleemelagdoren
szyouzhi
eaid-berlin
ticcih
boleromagazin
northeastanimalshelter
restorationhelp
seo
badischer-winzerkeller
fffutu
s08882
rxww
beanfarm
wudi
captainjohn
flythevalley
comune
oorlogsslachtoffers
pieterhugo
paletky
ptice
osteoporose-f
eduplusnicaragua
lkkerscm
rapidcommerce
plasma
santanbrewing
moj
barenbrug
omg2
ringcentral
nazemi
finaca
ricewarner
orbmarketing
mentelityfoundation
goldwell
pyknic
everywritersresource
ntqyjt
immowelt-software
dividojo
silentera
ahkjw
fibreshare
gourmetsociety
n888388
firebrandtraining
webdatasro
bestwestern
ninglilalesne
huabjr
culture-rp
hayat
perakweb
agribank
sgcn
stateofplaydoc
ecowijs
onlineshk
cashierest
ucr
ajkids
ufa-rs
mobiledokan
lovinaestates
palit
movingforgood
gomel-minsk
itecan
iotgadgets
megatyumen
55hui
tigermedia
yhsjbz
50039pb
cliftondiocese
toygarajans
rainbowhotties
globalnetwork
ilovecharts
liendur
goodbeachguide
atenalucegas
netmanage
inetbusinesshub
centralni-vysavace-husky
calnabackdegecot
lepcanecdi
condor
hamburg-web
pairlite
cs-coding
xiaomigeek
animecontentpo
hoolanapua
languageatlanta
us-lighthouse
www-034001
stayatbase
ut-ec
sala88
visionnaire-home
fidarbearing
5qp
education1
nbif
hnsrmyy
filmandtvpro
pulsalys
xiruinet
aue
mandirikartukredit
fysioforum
gsdkj
yack
iainkudus
weatherads
icbus
illustracameras
barcitola
uqiuzhibo
bigbudadvisors
bernhezemedia
museum
vrukodelii
moscout
nature-kawasaki
rubriccreative
lespritdujudo
topleadersboard
usp-d
lagartonet
laticode
xon
signal
seedling
wmdesigns
ifib
stroy-podskazka
justinmaller
imguol
infosys
tavtechnologies
shoptab
myotervevihocu
f2dys
tongerletoy
jschoolgirls
daimanuel
vinylcuts
beijingfire
therecreationalist
hennlich
smartbim
digitalcoconut
bluepiit
kulturverlag-kadmos
machinetoolsolutions
din-bolighandel
fixmyinfo
zczzjc
urbanweedsblog
instagurum
vaaaine
allphones
saiday
ayx2023
023niu
hannesdorfmann
mimuselina
realvidaseguros
loveganghwa
of366
scottbressler
oliviamark
vcangzhou
cupweb
collegeteen
cloudresearch
eidparty
starlab
a24
edgehomefinance
mubolu
interhostsolutions
nucreteconcretegarages
cstv
blog124
usedcarnews
givingandvolunteering
221
docusaurus
web
madeinitaly
visibilitywebsites
immersed
crids
aiviewer
lapero
cryobox
deskgram
ophimgocan
botego
seventhqueen
alouc
farinup
pgslot
ahsaide
stopzilla
lidaguan
0xzx
homeownersfg
plus500
chrzanow
yugejs
ooss
levoca
programing
ggac
merriam
libido-kruiden
atik-cameras
autronicafire
borna
lickability
vxsh
hoteladvisor
verita
aquastyle
patsev
finishedresults
nomad-marketing
accounter
dermalogica
patent
selfhelpservices
tierbonavi
wahanavisi
fixfix
belmapo
seres
nasbite
lovecamden
univ-cezanne
putmeinthestory
goldrausch-kuenstlerinnen
beijingrenhefc
fgtix
ticker4u
rui-ling
jammer-store
loverepublic
naacl2018
swissathletics
wildmagic
universos
blacksunsoftware
ingenie
mynewsbuzz
emiratesracing
yomotsu
xincloud
probarpricenba
wabraham
bpsc
rr52
bingre-n
pplianjie
adeng
oimmei
frenchfragfactory
wqusability
rayon-boissons
gec
nmpidigital
robuustetafels
tqm-app
i2s
kylecordes
goal-click
metrostyle
startupnight
dyson
istanbulspor
soco
chesbank
azzardo
job-site
waxzz
cityofpowell
ejcs
banknertinulocan
umts-forum
www-ok1777
denotenshop
gioca7
vigorblog
sonha
chhcs
moja-ostroleka
dunlopboots
paulaschoice
hypersoft
intelligentnetware
bienvenuechezvero
bpro-solutions
meilinshijia
lcsggzyjy
evryplace
sitechisel
chaqingbao
cvjm-bayern
jospergrill
shopscience
henrihome
artjameel
plaskolite
trackscoreboard
cambia
mispapelicos
mepush
aiacs
wacaf
christheking
jackrabbit
circlevilleherald
bfrbusiness
sogknives
babotel
ticketportal
globearenas
rbcs-us
research-europe
masseyferguson
gores
pescadola-machida
czbeihu
official-eft
bellissimakids
catshousi
nhadepahome
nationale-plattform-elektromobilitaet
gpstc
biosuisse
deutsche-bauchemie
medsmendispensary
volkswagen
haworthtompkins
leadplace
newbeginningseminar
kfiam640
mlsofts
beautywithglee
xlondonescorts
boxsquare
presconma
comunet
visitomis
divvydrive
ehrmann
traveladvantage
napcrg
buyprovigilsafe
cassevern
whynohttps
atrodam
zealand
babyconnect
cbtemailextractor
neko2
www-195999
voxnow
arnosvale
sweetlorens
gp7773
marketmagnet
rommealpin
didebillcalcsimpnal
jdbandenvelgen
snowreport
gastrogays
roscap
impact
underarmourshoes
compliancepoint
miratel
charleshotel
safaritowingcompany
chadanggou
namperfume
99zzdh
myinsurance
websitetrafficbonanza
hxrav
52zhangmeng66
feminyx
mwcd
yarddiant
arcticbath
ni
key103
namahn
danieljmitchell
crosshatchling
lesco
whotelsthestore
flashfomo
spatourisme
goemon
premium-wordpress-themes
killfragor
wentworthwoodhouse
patrikorsak
crtechsign
maildefender
hotel-berlin
madetoorder
theitsummit
virusfree
rsgbcc
www-34218
alphea
bethongminh
technosoftwares
preh
dsnetwb
tonic
plentz
musicalibredederechos
moneyzine
ppn882
sega-mj
sundimension
section-paloise
sgifacil
jbrn88
windowcleaner
durabilityanddesign
orotheralwa
advprofi
diversity-arts-culture
joo-
herschelsupplyco
sinfoniavarsovia
remedyliquor
calspasblog
z-holdings
bedzzle
zlfund
th8800
qm8199
auroradesignsolutions
phuquocexpressboat
pi-pizza
aquacure
theoptionsinsider
webcore
curovastgoed
jammerzine
virginiasin
atrapalo
applyadmission
everynurse
somedia
roxy-web
megapersonals
dalailamacenter
ffgz
bluemoonsolutions
commercialedge
optimareklam
chenzodesigns
phpbbextensions
interactivethings
debbieohi
kenloh
pokies
jewelindia
mykitchen
halderberge
rapidtrade
realssl
safepills4ed
dick-moby
itacom
pizzagabbana
techbizly
cedhousesuite
termybukovina
marfret
zjfhsm
derikli
ncertonline
i99bets
cwa
wearedesign
aicc
049292
worlddrivetrain
cajun-jsonapi
consellinsulardeformentera
kingcole
travellerchris
mesto-rakovnik
databet88
tadevel
njzongaobj
plus10up
vandixhoornvereniging
shxmtz
bestremap
bests
zmg
toannang
worldemart
stageslearning
