Every industry undergoes a transformation from time to time. At times, the transformation is limited and rarely, it is a complete overhaul. Industries evolve and so do businesses. The network marketing industry is no different. The 21st century has brought in numerous changes in the network marketing industry, primarily because of the paradigm shift in forms of communication, the change of personal preferences and the availability of information at the fingertips has certainly created a completely new premise with numerous challenges that were hitherto nonexistent.
Let us illustrate how the network marketing industry has changed in the last decade and a half.
– Picking up the phone, sending a flyer or a mail has become almost obsolete. It is the era of social media. The network marketing industry is not an alien vertical. It is very much a part of our lives and thus social media has influenced it just as it has affected every other industry and our lifestyles in general. Social media has become a dominant medium and its omnipotence is only on the rise. The industry has for a long time been confined to conventional meetings, peer to peer relations and has mostly been a tad elusive for outsiders. Today, most people know about the network marketing industry, how it works and courtesy the availability of information flowing freely to every desktop, laptop, tablet and mobile, everyone knows what’s real and what’s fake out there. The takeaway for the industry is that it cannot afford to stay away from social media. From recruiting or prospecting to reputation management, the network marketing industry is heavily depended on social media.
– Professionals in the network marketing industry were often part-timers, many people used to get involved as a pastime or just a way to make a few bucks and many others were just bystanders, being a part of something while not contributing much or expecting much either. That era is passé. Today, network marketing industry professionals are committed, working full time and are consistent with their endeavors. They don’t choose a particular product, service or business just to quit it after a few tries. They don’t take the premise lightly and they are very talented at what they do. It is no longer a niche for the reluctant or the gullible.
– The focus has shifted from money or senseless marketing to value. From marketing to consumers, everyone is looking for value in the propositions being presented to them.
The people who recognize this “Changing of the Guard” – learn the “right way” to market online and harness the Unstoppable Power of the internet will have the best of times in their business! The people who stick in the “old ways” of approaching friends, family – calling everyone in their phone contacts will have the worst of times! That old system made sense 30 years ago but in current times and technology, it’s just played out! Learn how to leverage your prospecting and lead generation efforts and watch people come to you and watch your business grow!
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