In modern day construction, a digital presence is an easy way for a potential customer to feel comfortable with a contractor’s specialty. This match-making scenario becomes challenging when there are countless resources providing the exact service all listed on a search engine’s output. Without a budget for ad campaigns and paid ranking opportunities, many contractors feel helpless in the vast sea of large firms “paying to play.” Fortunately, there are options. Enter blogging.
Chances are you’ve been acquainted with the most popular search engine, Google. Although it’s frequently pumping out updates to the way its algorithms react to users’ keywords, tapping into Google ranking through cost-effective means isn’t a far-off goal. In fact, it’s a pretty solid game changer for contractors willing to put the proper tools in place.
BLOGGING = GAINING COVETED GOOGLE EXPOSURE
Through strategic keyword usage and variation in blogs, contractors can build thought leadership while enhancing their Google ranking – becoming visible to potential clients before the competition. To build on both HTML (Hypertext Markup Language – aka website coding) and site copy keyword usage, blogging is a great outlet to also gain visibility while creating content for your firm’s social channels.
With the large investment that construction commonly represents for today’s owners, it’s important to trust the credibility and reputation of a well-known contractor. Blogging is an easy way to do this without shoving information down a potential customer’s throat.
A contractor is able to use several free resources from Google to understand what keywords are bringing users to its site to supplement the development of a blog with the goal of search engine optimization (SEO). Tools such as Google Analytics allow users to look at competitor data, identify sources of traffic, and target how users behave on a website..
Activities such as blogging allow a significant bump in interaction volume – thus increasing traffic, strengthening keyword recognition, and improving search ranking.
TAKING THINGS A STEP FURTHER
This is where the connection to hard dollars can be made. By creating a measurement framework of business objectives tied to online tactics with key performance indicators, conversions become reality. Through practice and tight attention towards user interactions, a blog is a great avenue to gain traction on a website that leads to informed, engaged user impressions. Monitoring what areas are appealing to your audience allow you to get better at achieving whichever goal you set, whether it be directing traffic to a landing page for brochure downloads, or completion of a ‘contact us’ form.
As you grow your blogging capacity and strategy, opportunities for guest blogging and content collaboration with all become additional ways to increase the span of your digital presence, and eventually the conversions that stem from it. Backlinking (placing a link on another website that points back to your own website) with good quality and a measurable quantity of outlets, can eventually build a diverse link profile to eventually allow your website to be viewed positively by search engines. These backlinks can live in a bio within a guest blog, press content, social media posts, advertisements, and other channels that can amplify a digital presence without being at a “spam” level.
CASE STUDY: THEORY IN APPLICATION
Through blogging 2 to 3 times a week, general contractor and construction manager JH Greene & Son has made its mark on a very saturated Mid-Atlantic construction market. From observing the above-mentioned tactics, many business owners searching for a local resource were able to drill down on the best-suited option and find JH Greene among a vast sea of competitors. At least one new opportunity a month is introduced through clients who have shared that they have discovered the JH Greene team through a Google search.
As much as it would be wonderful if this were an easy goal – it requires a lot of dedication and resources to produce the level of content needed to reach the point of becoming discovered. It has taken JH Greene about 2.5 years of constant organic SEO and content marketing to achieve conversion goals from Google.
It’s no light undertaking – but in the long-run it pays off.
DON’T HAVE THE RESOURCES? NOT AN ISSUE
As a general contractor, JH Greene is somewhat of a rarity to have this type of resource in-house. There are countless inexpensive consultants and a la carte blog producers who will generate some keyword-dense content that will work hard for any brand. When writing feels like pulling teeth, having a content partner allows business owners and executives to focus on what’s most important – their business.
About the Author
Through the growth of the JH Greene team, Heather’s contributions to the blog become increasingly well-rounded through our vast construction experience in retail, restaurant, medical, industrial, senior living, and office spaces. Explore more about our team of construction solution experts today at http://www.jhgreene.com.
nisiq
anita-m
simfonus
bestforbritain
hdqu01
laundrydetergentideas
astposaura
komponent
myyshemale
suavecito
naturalhealthyliving
lux-brand-247
carefcs
officegilberto
badmanclub8
ufasgames
rosasoftware
eyec
mijijiash
caame
kb2b
utp
rerezacing
eldiariocantabria
icodeforapurpose
savevideoclip
netzwerk-buergerbeteiligung
ernesthealth
brunelmicroscopes
egde
spower
philips
uilfpl
vorlagenstudio
fondazionemontagnasicura
turnkeynames
nimr
sh-lami
worldstart
websitehost
tchret
alho
numier
cellsstore
haw-ingolstadt
happybudzhemp
lorimcnee
vietteldc
cravenswarren
vincentvendell
kreatif
objectifpapillon
anrei
h1internet
hellommc
drhay-irlen
52kanbi
alqlist
shoptezza
shini
kinseystreet
xn--p8jvb5b4a3ko43ro04bur2c4zd
brandonblackwood
qatools
ankaraescorttr
azianiiron
vcurehealthcare
ledgerads
kleine-logo-werkstatt
hostdiamond
ninhbinh
taylorrainbolt
rafaelgrossmann
actionbronson
kempchen
invariant
dali-group
monsiteofficiel
teatime
alexant
daryadeniz
anythingforhire
bountifulbaskets
coraf
bruttonetto
oebfa
computerstore
smileweb
bunkbedsstore
daffodil-marketing
arinio
itstooloud
jxgm
clamouse
tipfoodfestival
auditsocial
joomla-friendconnect
cnjulong
biyografya
searcy4sale
preenuk
renaultry
dogbus
mau
canadiandogtrainersregistry
enbra
superuse
empowereducation
marketingthechange
coaching-communication
uncut
msuspartansnc
netbim
juniperhome
linganores
ernster
wordcamp-switzerland
carac
glock
chudovo
briggo
10lance
donasado
vagonsoft
orenandfolk
julianevansphotography
blackcoin
circular-valley
sniper-m
thin-blue-line
brabender
aidmo
polarnightstudios
mogidonto
qbssoftware
techbug
gabesaglie
ipmwebdesign
xmsnet
viuweb
ralreitiotrafochmen
my-games-list
caritas-im-norden
werboffice
europa-uomo
journaldemorges
bamm
worldfood
morris-digital
investorvote
fullplates
foxhosted
noahyoungbass
bayardeducation
stafa-band
sdgrain
paxex
punjabgovt
seventhstreetgifts
quiltingcompany
starfirewebdesign
spiralknights
hijos-del-atomo
underthegunreview
-onlines
endowonline
era
vivierskin
mitaro
andacorrie
magnetlinkgenerator
bephpug
boonstoppelverf
lightimpressionsdirect
roulette77
thenorthface
sfp-apa
nzlyw
onewestgift
dimemag
endwellproject
a-faerietale-of-inspiration
cetelem
billigtroyer
exoticfloorsdirect
saldo
kittyminaj
drpgroup
azzxx
bend
victorycomplete
globalsharealliance
comparabourse
kobeconcerto
seedco
graficaweb
kochgallery
givagroup
zandronum
anklam
phpids
wangstedt
whiskas
ipi
weipan
nighthelper
discoverygo
iwilltakeaction
enfleur
durango
nimet
awsdevicefarm
tjydh
dajianet
qual360
nrcsolutions
calselockgan
mentos
qsidentalweb
casopisrodina
gaymovies
mentteteteta
wfolifepodcast
irisweb
artofmathstl
cha68
ar-te
biomegalabo
buzgate
rise
fcp
avad
saftstor
joyplanet
russellalexander
adclerks
btdbxgb
shabak
ohara-ch
k3d
nteam
righttodream
bignewstime
995005
connectedservicesdemo
thedreamthatyouwish
diariodicucina
dondominio
pacificmedianetwork
monpro
dramastoreonline
babka
56089t
mattrolfe
elpozovoluptuoso
kolcraft
verdantwebtech
basoro
svf
codingrooms
teamwpde
instructionaldesigncentral
caracasarepabar
pp-video
ourfamilyservices
gvo2018
ontariofalconrycentre
supportpress
wapka
controlstation
kirkpinar
whatscookinglove
cadcaf
eveden
phonewagon
pearlthesquirrel
wb-star
myrenova
infrangible
genz
snime
samimta
varpaeva
adwimodels
i-sensitive
miamicountyks
miadigitalsolutions
sbmpv
tag
omgomgomg5j4yrr4mjdv3h5c5c
teachmephysiology
microdose
pctii
webcavassin
district279
telecom-marketresearch
kk4046
webehigh
pawelkrol
njlqmpu
expert
geometrygames
elizabar
nwkidney
inspiregraphics
continuingcompetence
xdm
automazione-plus
joseph
primabazar
d1jh
webbus
milwaukeeriverkeeper
dhlmechanical
allerhand
go6633
cajaruralgranada
surreyfoodbank
storefrontsocial
pozeo
skyd
zorgenloosliving
baladoo
latendenciaweb
ipiaget
viasuisse
izartool
688111g
saitamatoken
studio33in
statsviterforeningen
livelyexperience
eso
honestleehandyman
mitoo
recycleworks
archmoments
scnu
moonsy
snatchdigital
siciliacoronavirus
dnl-digital
v-kooldg
jcrew
orthonowcare
mademoisellechampagne
discsumeli
zadolba
iyeya
xdzkkj
fingerfoodatg
grafxquest
lgm-beschlag
piulibripiuliberi
ajhoover
quadronuevo
jasontravisphoto
siebert
exxcellent
gt-scan
7210578
ryotanji
klix4d-gameslot
hoanluu
priditekohristu
cheztayzac
consejoinfancia
goed
comedieenile
instagramlikes
yxkcyh
songxiatest
matyas-templom
njruilian
lostings
thermo-hanf
torresellas
thecurvyelle
winjump
genomescan
relevad
shame4k
hhexpo
sgssma
voxelectro
ninjs
iskenderunyurt
dianasdesserts
dmaillard
lensaitirelotha
addwebsolution
zele
leighdentalpractice
gestose-betroffene
bamboodetroit
