Is there a difference between selling low-end products (those with $5-$100 tag prices) and selling high ticket products (example: $12,000-coaching programs, advanced online classes, and advanced teleseminars) over the internet?
While other marketers will tell you there is none, let me tell you that this isn’t the real score. Put yourself in the shoes of buyers. Would you spend more time thinking about buying a $5-ebook? Well, I wouldn’t. In fact, I might swipe my credit card by just seeing a compelling ad. I will not do the same if I am about to purchase a $12,000 coaching program. I will need to make sure first that I will get my money’s worth before I take action. I will check on the marketer (if he is truly an expert, if he is trustworthy and reliable, etc.). Well, truth be told, I don’t think I’ll ever get over losing $12,000 if the marketer turned out to be a fraud.
With that in mind, make sure that you launch an aggressive marketing campaign when selling your high ticket products to easily boost your sales and revenue. Here’s how you can do that:
1. Satisfaction guaranteed. As what I have stated a while ago, people will most likely to feel apprehensive to spend huge amount of money over your coaching programs due to the risk of losing their money. You can put them at ease by offering them with money-back guarantee (I know this is risky but if you are truly confident with your products, there is no need to worry).
2. Drive more traffic to your website. Online traffic can be everything in internet marketing. Without it, I doubt if you can make even a single sale. Thus, it is very important that you know how to drive interested parties to your website. Start by optimizing your web content and target those keywords that are extremely popular within you chosen niche. Don’t forget to popularize your link and promote your website on relevant forums, blogs, article directories, social networking sites, etc.
3. Convince people that you are an expert. You can’t simply tell people that you are good on what you do. If you want to easily convince them that you are knowledgeable, you’ve got to show them. Share a slice of your expertise by hosting relevant teleseminars. Answer the most burning questions of your target market or provide solutions to their pressing issues. By doing so, you’ll be able to prove your worth and earn the trust of your potential clients in no time.
By the way, would you like to get the newbie-friendly insider’s secrets to building a stable, thriving business online… year after year? Swing on by our friendly Business Builders Cafe at cafe for the latest freshly-made marketing techniques… that just plain work beautifully. You’ll love what you receive!
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