Do you have high ticket products and services to sell like $12,000 online classes, $25,000 advanced coaching programs, high ticket consulting services, and advanced teleseminars? Then, here are the best ways on how you can promote them online:
1. Pay attention to your website. Before you use other internet marketing tools, you need to make sure first that your website will work to your advantage. It must speak volumes about your expertise and credibility so you can increase your chances of converting your visitors to buying customers. Make it highly informative, content-rich, visually appealing, easy to navigate, and quick to download. You can also make it interactive by incorporating features like blogs and forums so your visitors will be enticed to stay longer.
2. Article marketing. The key in selling high ticket products, particularly those that are information based is convincing your potential clients that you are extremely knowledgeable on your chosen niche. You can do this through article marketing. You can write articles about issues that affect your chosen industry or the pressing issues being faced by your clients. These topics will allow you to showcase your knowledge on your chosen industry so you can easily earn the trust and confidence of your target market.
3. Teleseminars. Teleseminars are seminars conducted over the phone and they are now some of the most effective lead-generating tools particularly for high-end offerings. You can host your own teleseminars and invite your target market to participate for free. Your goal here is to build a personal connection with your prospects while convincing them that you are the best solution to their problems or the best person to help them in reaching their goals.
4. PPC advertising. I am sure you would want your site’s URL to come up on search page results each time your target market key in the keywords that you are targeting on search engines. You can do this through PPC advertising. The key here spending more money than your competitors (when bidding) so you can make your ads appear on top of theirs. It’s also important that you make your ads compelling and attention-grabbing to easily increase your clickthrough rate.
5. Blog marketing. Blogs are some of your best allies when you are trying to give your high ticket products the kind of exposure they deserve. You can create blog posts about them on a regular basis to keep your target market posted. The more information you offer to your prospects, the higher your chances of convincing them that they really need your products in order to improve the quality of their lives.
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