The reason for business marketing is putting your name out there and also brand your business. If looking to brand your business there are a number of strategies that you can use. Some of these strategies include:
Email marketing
Emails are powerful as they allow you to get into the inbox of your target customers. The cool thing is that most of the people joining your email list are already interested in your product or service. Unlike before when sending emails was a huge pain, nowadays there are many automation software that allow you to automate your emails and send them to hundreds of thousands or even millions of people at a go.
To easily build your brand using email marketing you need to grow your list by collecting as many emails as possible. The easiest way of doing this is giving your users a valuable product for exchange for email. The product can be a PDF file or eBook.
Once you get access to the inbox of your target customers, give them a reason to always open and read your emails. You do this by creating high quality emails. You also need to have a schedule. To know the direction that your efforts is moving, have a way of measuring the results. From your results you will be able to know what works and what doesn’t. As rule of thumb do more of what is working.
Take advantage of online ads
Online Ads have successfully been used by people asking people to join their seminars and others selling their books. Well planned online Ads are highly effective. One of the things that you should do is ensure that the Ad is attractive for the people to click on it. Also ensure that its optimized for your target customers.
If targeting people of a given location, ensure that the Ad is properly optimized for them. Also ensure that you use the keyword mostly used by your target customers. Test different versions of the adverts and settle with the most effective.
Mobile marketing
Despite mobile phones being the most common devices among people, few business owners use them in their marketing campaigns. As a smart business owner you should collect the phone numbers of people that might be interested in your products and regularly send them messages about existing offers and any other information that you would like them to know.
Just like all of your other campaigns, test to see the types of messages that are working and those that aren’t.
Stephen C Campbell is a Marketing Strategy Consultant providing consulting and training for companies. For developing and executing business development using the internet he heads a full service digital marketing agency which delivers the Digital Marketing Makeover programme as its signature service offering.
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