The digital communication through professional display is a market in its infancy and is still evolving but is strong enough to have become part of the mainstream. It is accelerating at a fast pace and emerging as an effective communication medium now appearing everywhere.
The rise of installations, LCD’s, LED and plasma screens are evidence of the interest in this form of advertising. Big names that have come into this market like Intel and HP has increased its market value.
Behind every digital sign is a device, software and a network. Digital signage devices in the network may be plasma or LCD monitors, kiosks, projection displays, HD TVs or other electronic devices.
It was observed in 2010 that the emphasis in the commercial market was on competing with one another by coming up with larger screens but the digital landscape now seems to be changing. Screen size and display screens also vary according to the need of the message; there are LED screens, high definition screens and multiple display units.
The trends for digital signage are still taking shape and in the phase of development. The year 2010 saw an inclination of consumers to LED (backlit displays) and 3D. According to Keith Yanke, product manager at NEC Display Solutions LED and 3D is here to stay. He believes that the lower power consumption will definitely work in favour of LED-backlit displays.As for 3D, the hype it created in 2010 is not going to mellow down so soon. The 3D effects are still being explored and getting better but there is a lot of potential in this sphere.
Touch capability for digital signage is also proving to be quite a popular technology. In our everyday routine experiences we find many devices and screens that prompt us to interact with them. As a society we are becoming quite used to touch screen displays for e.g. from ATM machines to the Smartphones we have come a long way. Touch capability keeps the user more engaged and customers are showing keen interest in this domain.
In 2010 it was seen that many partnerships between screen manufacturers and digital signage software providers flourished.
Retailers are now turning towards digital market for sales revenue. Gone are the old ways of putting an ad in the newspaper or on TV. There are software in the market that offer complete solutions from design to the maintenance. Now the companies deploying Digital signage have number of choices and the retailers also have options in terms of network connectivity.
A digital signage network can be very simple depending on the purpose it is being used for. To get the most out of the technology the features must be properly identified. A digital signage application may require a PC connected to a flat screen alone or it can be a dynamic system with multiple platforms requiring an interconnected network of thousands of screens all connected to media players with digital signage software’s and computer systems supporting advanced technologies that make it all happen. The integration of media with technology to target a broader customer base would result in more developments on multiple platforms.