In the past, marketing has been pointed primarily at our rational minds. Unique Selling Points (USP’s) and Single-Minded Propositions have been the main focus of our selling briefs.
But as we learn more about the brain and how it works, we find that 90% of our day-to-day decision making actually takes place in the subconscious mind. In other words, we make decisions in the pre-conscious part of our brains, then we rationalize these decisions later, in the conscious 10% of our brains!
This means that consumers’ subconscious associations (the memories, impressions, experiences, stories, facts, here-say, etc.) ultimately determine which brand will be chosen over another. To consumers, it feels like they’re “going with their gut” – but “gut instinct” is actually just the process of following the advice of the subconscious mind.
A “Whole Brain” Approach to Branding
The implication for marketers is clear. Brands must become expert at speaking to the whole brain, not just the rationally-oriented 10%. Today’s brand strategies must evolve from a strictly cognitive approach that identifies the most salient selling point, to a more holistic approach that reinforces the brand’s message intuitively (including now the subconscious 90%).
Introducing the In-Sync Brand Strategy Blueprint
The In-Sync Brand Strategy Blueprint represents the cutting edge of brand strategy. It teaches brands how to communicate in sync with the natural operating system of the whole brain (the conscious 10%, as well as the subconscious 90%). It shows brands how to reinforce their promise behaviorally and experientially. The result is a brand that consumers will find both rationally and intuitively appealing.
Get Better Marketing Results, Get Your Brand In-Sync
With the In-Sync Brand Strategy Blueprint in place, you’ll have laid the foundation to succeed with the whole brain of your consumers. And importantly, any brand stakeholder or supplier will now be able to execute in-sync behaviors, actions and expressions (from product development to marketing, to internal training and recruiting practices) which leads to what we like to call “Brand Synchronicity”. Passionately loyal customers and skyrocketing sales are sure to follow. (See Apple, Whole Foods, Trader Joe’s, Google, Virgin for a glimpse of Brand Synchronicity in action.)
prowebs
iconfactoryapps
meven
agentiz
icmedia
replicaswatches-uk
almasirah
dottordileo
raymondjames
xn—-09-43dbblehtac7bb7ayjka4a3ahdygu8iulla
cast-safety
anem-mutualite
cypresschoral
fifa55next
biess
chronos
creativewebsolutions
guangxibid
xdgame
hunkemoller
choicelunch
baselerhof
caixa
layhugvediri
veteriankey
dau-bonn-gmbh
ombudsman
datamaxmarketingsystems
hostgatorcouponsdeals
nascarheat
npc
jamesloudspeaker
portfoliohull
bestufabet
e-smoked
sonarwhal
rxil
sbwebdesign
androidszerviz
beibei838nr
titlemississippi
shiminjiaju
stacykfloral
cmcincy
items
nodefest
sat24
katherinepaterson
kavalio
warnerbros
appa
bike2work
kidsburgh
cozyroom
syopajarjestot
visitaeroe
cuacuonquangdoor
fathom
gridiculo
euskladi
eventcrazy
hendi
bbcshop
8020rc
shaundona
basic4web
manabinochikara
davisputter
linktausch-webkatalog
christiecookies
buyaccountsinbulk
hua
akzente4you
ennepetal
qhxshjt
falkag
aldstudio
cinlan
tanabata-project
eomoy
vistromwebb
ggvip168
writevilla
svsv-tt
080098
caribbeannewsdigital
oransi
keaconservation
rheinterrassen
snorkellifts
huzlers
rs-delve
ctlab
bite-management
ecec-care
lasvegasnvmobilemechanic
milesi
beppesan
eo-uqmobile
cwl
mtgtop8
human-intelligence
openmobilityfoundation
edgewater-
theneurotonix
statistik-portal
mayinao
marshall
udfordringen
controlware
tierhilfe-hoffnung
sdvi
floridaredistricting
ribelle
levo
tokobagus
mimarobot
bongdalu1
r7world
blog-edu-83
next-company
lehmann-gruppe
rodrigob
werkverzeichnis
psoit
wearemagneto
academiawf
charlespoliquin
weeffect
membranes
chatdealer
hcksjx
sdapcd
vtc-services
curiaglobal
woodsholefilmfestival
joincoa
online-banking-services
mushroomchocolatebars
hzhope
prou
onebricktech
hidora
saaten-union
assa
k-business
gecompany
regionmurtensee
88viva
satair
lapdatcamerafuda
milanoartguide
mediawikiwidgets
candy-chat
saude
glorian
faro-co
eatatgaggan
thedabney
hometowndumpsterrental
mogics
thegrandwilmington
chocolatefactorytheater
blacklivesmatter
75ix
qpolitical
vip589
4kyesplease
logimaklaren
grupoaran
pathwaycommons
cbcn-ng
brightmark
garagehaltinner
hamiltonsgallery
mondomaine
histoire-bateaux-aviron
thinfilm
carteculture
wiregrass
lavernecox
0011pa
pivo
teatrocarlofelice
esplma
graymont
city-library
thevisionworld
mathworksheets4kids
sottolinea
wappmedia
signagainststroke
bm1x4
allmedialink
bk-waldenburg
ren-china
bsgcraftbrewing
pc-concept
groupama-pj
molview
victimresearch
mysport
no-patents-on-seeds
sdrunbao
opsterland
i384100
ubisoft
crest
gtly
cq118
instynctweb
zequninfo
2flashgames
mobi-pos
actualcollection
rogersfamilyco
smartid
jillzarin
newbienudes
heropackaging
web-aktivist
charkoosta
rubies
hutchlaw
cnrs
mlkmarketing
knittinguniverse
qnapsecurity
prienavera
perceptivesoftware
kwsmdigital
evaunt
patrickkellytaiji
yap
makely
boundtree
realbest
participatr
blackedition
rupi
fulwoodlandscapedesign
mahnal
gloriaoutlets
infobyweb
offshorecompanyadvisors
fd99
cywl
battlefieldheroes
gigansk
starshipses
readthespirit
eaaf
idga
handy-datenkabel
stopad
zaitakuiryo-yuumizaidan
dice-research
naccom
cnt
rfwp
hobbii
wittandcompany
wbpg
expo-cosmos
naturheilkunde
viagra-fiyat
netnet
unitedgraphicdesign
fkec
dpa
simonisproductions
contens
aluigi
jiangjin
anadolu
getglucotrust
aessweb
prdh-igd
trimetal
rewind
education
mycar58
1hg
ssz188
tinkertry
09kj
infoceane
greenteacher
lunique
coloradoshines
speedledger
decentrader
mandelo
offcenterdesign
baps
rospisatel
potato
selfpromotion
embassyofjamaica
gigacon
superawesome
wanbishi
lauto
elementmedia
5base
innerdigital
vermilionenergy
ta-swiss
xasy
simply-learning-india
cvne
dialoginthedark
kittenshelterhomes
sqaihua
sharp
boxin168
nengliang
iinethosting
elitemedia
vidmobs
startup-technology
aq
layerwp
sonr
macinfogroup
stereoexchange
alexrossart
kosilum
flar
180
internetvergelijken
xeront
myscriptfont
realmanage
moo-creative
matricom
yixiaoxi
vibrators
stayprepared
finanzoom
mamboportal
formandseek
zqc1
h7619
porrentruy
arubanationalpark
xsool
nuogoweb
ye135
shoplvx
asthmaallergynordic
vebo
v-b
char-co
pepper-fs
freedomfightersforlife
saiyasune
iaal
debugbar
daxiangpay
petatv
internet-guetesiegel
bharatpe
sskstores
earthuprising
xn--rparestores-bbb
365tkt
blog-imgs-51
cobuilder
sx12380
esunbank
intercede
narodna-pravda
outbreakobservatory
zz-hh
befreit-leben-magazin
boalliansen
saddlebrook
scientificpsychic
rewag
zmzb
cnensto
byrna
emergerichmond
ppappq
canon
punyu
rakutenfashionweektokyo
railink
1cloudstar
lervig
oldiblog
burgeon
ebema
nsvv
ohgosh
prosozial
hotelsx
frielingsdorf-datenservice
louwhatwear
giftcards4fans
patientendossier
nhatvip
britanniawm
hillmediagroup
krmeni
diemhealth
7jahrelaenger
ortobom
thefilmfund
intermedia
qdsn
nilox
savemoneysale
packware
epd-online
nestle
ncme
warnerreprise
jurathek
afg-dieklasse
ausliebezumduft
fzsbwx
bedandbreakfast4you
bucketfeet
stens
regalpts
homefrontnj
thenewrepublic
booksontape
radian
consolidatedtheatres
marketbusinessmodule
18ck
ilkizmedya
440054
avday
historicrichmondtown
izzi-frwv01
pedwar
mercuriusmarketing
barreoblique
plasashow
camp-firefox
southmedia
sevenpixels
wabashnational
countrygiftbaskets
crea
fhapp168h
doubiquanben
seidat
medellin
parperfeito
demos
mariaradio
ippo
globalmobile
maria-galland
prime
indigenouspeople
konin
optionz
kirchenrecht-ekm
mude
hotbox
columbiametro
blissbucks
saasnorth
proclasswebdesign
professionaldesigners
24meteo
peterkreeft
m-on-ent
sareurope
headlineshirts
uninassau
rentalcarmomma
apiservices
assigncode
typologypodcast
0756ax
linkw88moinhat
laleo
bund-der-vertriebenen
yunomae
johnoconnor
titlekansas
sfapec
unclassified
sm-kk
littlehiccups
bcapps
serverprofi24
bestcctvapps
culturemob
hsn
shasteel
coemi
ronshen
bizminer
unico
pdadb
roijang
kumla
lostourhome
pinstamatic
tz5
misslola
alvyray
agencjareklamowar3
aontas
rockresearch
aamod
e-volution
91uu
wizard-c
moh
hnuu
muhbenz
skillsontario
katotrade
worldwidebreastcancer
decadence
afflink
omnisys
blog-edu-87
divadlokalich
shikakuhacks
geonature
139
germanjet
technarts
umihaku
mvorisicochecker
cutvideo
japanhub
ilink
webseven
innovatorsbox
amazingwellnessmag
bepatyciu
reskillingrevolution2030
dhc
lolifingeba
currencyapi
eyecanlearn
danandshay
visual-fx
skinweb
chevalmag
gamesweekberlin
dacostaacosta
meinzuhause
vill
spinifexpress
aa75
lyycsm
mylearning
princestrust
diario-expreso
hawa
r43dsxlfr
ok-sivis
qooper
ieb
edpa
pastoraldejuventud
lao-dictionary
centralchina
zgtyjc
franzlift
retailsolutionsonline
jfap
pfyn-finges
ufabetcp
pullword
covidsafe
cratebrewery
dmi-org
pari-match
meinka
edelweisstokio
weedmanusa
ruv-bkk
appointed
cigre-exhibition
severgazbank
purenet
clamed
lesnouvellesnews
huoerd
videomaturetube
angostura
nchm
couplesforchristglobal
niaendingviolence
corteva
d3q
verifyuser
themightywonton
fibu
ventuz
caspertk
dac
acueducto
io-2
italianchef
becausewecarry
google-watch
bundeselternrat
landcast
beszamolok
lsipl
green-24
makesweat
sw-r2
pbfenergy
truss-wear
comexdobrasil
jrwei
sportsequip
forex-affiliate-program
arnowelzel
freesayshop
ympz
victorcoulon
visittartu
lutte-ouvriere
onventis
homecase
easylaa
gruppo-delta
valex
ispv
plugins360
vhost
awebsys
vsprace
birminghamandsolihullccg
dangercove
impactlab
ctsbdc
oai13
fastwebbuilder
designview
sedif
transwomenwriters
anika-cs
simi-reizen
catdoll
centroastalli
working
fredmivatalomis
finolog
gantime
worldofmtb
5000one
efuel-alliance
bostonhousing
outofbox
fanreport
