According to the veterans of the Internet marketing world, it has been touted that the year of 2010 would see an advanced and heavy use of email marketing concept, happening around. A survey conducted in the month of December, 2009 revealed that 69% of respondents plan to increase their expenses on e-marketing services against any other marketing strategy, available at present. Hence, in order to prepare yourself with much sharper and astute email marketing services, we attempt to put forward 5 email marketing tactics that are expected to come up strong, this year.
1. Meeting the Social Media: This year email marketing concept will meet the world of social media. Gone are the days when both B2B and customer marketers used to find it enough to link to social profiles. Instead, the game has been envisaged to move much beyond that; by bringing opportunities of:
– Arrange a well-timed poll on Twitter, to create a visual representation of the results, in an e-newsletter.
– Use a blog to showcase content from an e-newsletter so as to invite readers to download and read the full content through a landing page.
– Optimally using the various available social media channels so as to render email subscribers customized options.
2. Attempt to Engage Subscribers: Recently an article from a well-known magazine stated that today, ISPs are planning to use engagement as an aspect to determine the count emails landing into inboxes. This means that the ISP would stop delivering messages to subscribers who aren’t interacting with email messages. Although its purpose seems a little ambiguous, it clearly indicates improvement in click rates, open rates and number of forwarded mails.
3. A/B Testing to Optimize Landing Pages: With A/B testing, it has become easy to learn about the impact of your landing pages and maximize conversions. Numerous email marketing tools are provided with built-in A/B page-testing capabilities, allowing marketers to check several page variations and determine the exact impact of each. Internet veterans believe that that advanced A/B testing and optimization is potent of producing a 5% to 10% increment in conversion rates. Since e-marketing has simplified, paced up and automated the manual process marketers get to more time top work more diligently on creativity and interpreting numbers.
4. Re-engage the inactive subscribers: It takes a lot of mind, time and planning to re-engage the sleepy, inactive subscribers. Let us take a close look at a few tricks that can be put to work.
– Offering a free of cost white paper or free trial of a product to all inactive group.
– Deliver a few opt-in engagement messages to the inactive group cueing the significance of the emails.
– Deliver notifications regarding the quick closing of your subscription to create the aspect of urgency.
– Reduce the frequency of email communications with inactive subscribers.
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