Whether you are an advanced marketer or just beginning to delve into the world of marketing, some basic principles can help you improve the results of your marketing dollars. Your advertising method must make sense for the target market you are attempting to reach. For example, an insert in the newspaper will be read by consumers who are looking for coupons. These buyers are probably not looking for a $50,000 piece of property. You would be better off spending these advertising funds in a real estate magazine, or another publication with a similar readership.
You may wind up saving thousands of dollars by using a more targeted approach. Using the targeted approach, you will not put your land ad in the car section. These buyers are looking for cars. It is important to be aware of the foundation of targeted marketing, using real estate publications, newspapers, and websites to submit your real estate advertising. Online advertising, especially, can be targeted more specifically to qualified prospects. Advertising to specialized buyer groups like land banks and REITs may pay off much more than broader, shotgun style marketing techniques.
In the housing industry, there are markets in which housing rates are so low that you can buy properties that are only two or three years old for 20 to 30 thousand dollars and up. If you have a house that you bought cheap and you are looking for a wholesaling deal, you can target these entities that have a lot of cash and are trying to buy up large amounts of real estate. The key to following a targeted approach is to find out who your buyers are and target your advertising directly to them. When the ads that these shoppers see match closely with the items they are looking to purchase, you have a better chance of making a sale.
Jack Bosch began investing in real estate in 1999. Along the way he discovered a secret system of buying land for literally pennies on the dollar and reselling the property for thousands more. Since his first transaction he has personally bought and sold over 5000 properties using his fine tuned system. Jack to this day still invests and profits from real estate, however now he also offers his secret strategy of buying and selling real estate for huge profits to You! You can find his complete wealth building system at.
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