Your brand is the foundation of your business success, so it’s crucial to acknowledge branding as your number one ally to positioning you as the go-to expert in your field, and prioritize it accordingly. However, since everything you (and members of your team) do or don’t do affects how your potential clients and partners perceive you, you risk wasting a lot of time, money and energy in activities that neither maximize your resources nor get your brand “red carpet ready”.
Efficient brand management requires a clear strategy and step-by-step, detail-oriented systems that help you organize your efforts, and finally shifting from expense to investment.
Here are three key secrets to get you started…
Create a thorough brand strategy and keep it organized and ready-to-expand in a comprehensive manual
Everything begins with a well-defined strategy covering all the elements that a brand consists of, like the message, the values, the personality, the movement, and the image, to name just a few. This is how you come up with the content for your brand manual – an invaluable reference point for you and your team to go back to any time you need details on your brand colors or fonts, your logo, your signature language, your core values, your vision, your mission, and more. Having a document containing your entire brand strategy will make sure your team is on the same wavelength as you, making living your brand and implementing what’s needed a lot quicker, easier and more efficient.
Pay attention to your business’s culture and put a system in place to spread it virally
Once you have determined the strategy, and what your business culture is – what your business stands for in your eyes and the eyes of your clients and business partners, design a system to build buzz about your brand. Think…excellent customer service, viral marketing, publicity, social media, and the power of proximity. Create an extraordinary brand experience that you never stop enhancing, and the word will spread.
Have a system to monitor your reputation
It’s essential to always be in the loop about what’s being said about you and your business, so use the tools available online (free, like the Google Alerts, or/and paid) to notify you of any reviews that pop up, positive, neutral and negative. Respond to all, thanking people for their praises, encouraging further engagement and interaction, and calmly, politely, truthfully addressing the negative comments. The point is, how you deal with reviews affects your brand reputation even more than the reviews themselves, so make sure you leverage the good and mitigate the bad – promptly. So, if you haven’t done so already, put an effective system in place now to avoid things slipping through the cracks. Having a brand reputation monitoring system will also allow you to efficiently delegate a lot of this work to your team members, allowing you to focus on other – income generating – activities.
You’re welcome to share this article if you include this complete blurb with it: “Martina Srblin is the Star Brand Strategist, and Founder & CEO of StarBrandStudio.com. If you’d like to only work with your ideal, high paying clients, and skyrocket your income, claim your free audio training on the “Top 5 Secrets of a ‘Red Carpet’ Brand” at
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