As the saying goes, Beauty often comes with a price. But is that really the case? When buying brand named diamonds from a high-end jeweler, is it possible to find your perfect gemstone at an affordable value? Most people look to brands because in their minds, a brand name equals quality. But does quality and value have to mean expensive? Does a brand name really matter when it comes to diamonds?
If you’ve ever shopped for diamonds before, you’ll know that balancing the 4 C’s – color, cut, clarity and carat, can be daunting enough. But, the price tag can become even more intimidating. So, how can the price of the diamond justify the value of the jewelry? This really depends on the age old struggle of emotion versus rational considerations. The reality is that people will choose to buy the expensive name brand diamonds, and opt for the psychological comfort of the marketing fluff and brand name recognition when they can find the same exact diamond at a much lower price.
Many would prefer not to pay a premium for a brand name as long as they believe they’re getting a high quality item. Let’s face it, the majority of people you see every day probably won’t ask you what brand your engagement ring is, but they will notice a larger, livelier diamond that you purchased with savings money rather than having to take out a loan. Sure, it’s possible a brand name ring might carry more value in the future with a branded diamond, but if you’re not planning on selling it, and you don’t intend to tell people you meet the current market value for your ring, what reason is that to compromise on the diamond? For some people, brand is very important, and that’s fine as long as they’re happy, but as long as the diamond and the setting are of good quality, a well cut larger diamond is more noticeable before a brand name engraved on the inside of a ring.
So overall, does a brand name really matter when it comes to diamonds? Brand names are nice, but getting value for your money is the first thing you should be concerned with, and buying a brand name does not always mean higher quality. So before you go for the brand name, before you walk into a store that is more interested in selling the brands they have without offering an increase in quality, think about making sure you get value for your money.
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