If we talk about B2C markets, about 76% of these markets claim to use content marketing strategies. With the rapid change in technology, global marketing trends, content has emerged a lot in the past few years. In 2016, we have seen a drastic shift of trends in content marketing.
VISUAL CONTENT IS IN DEMAND
Colorful pictures, infographics, videos and visual content seem to be taking over the internet in 2016 because growing internet connection speed like 3G and 4G have provided means to users to access videos and images at a faster pace.
Written content markets are shrinking over time because of high demand of visual content from users. The trends in content marketing are changing since users want information at a quicker pace. This rise in demand for visual content is supposed to further increase in 2016.
MORE PEOPLE-CENTRIC
82% of the digital marketers today stress on creating content specifically for the people whom they want to address, instead of search engines alone. This is because the focus of content marketing strategies has increased to a more diversified and expanded view of content.
These content marketers are now coming up with keywords that are more customer-centric than generic keywords, providing better info along with other attractions like videos, audios, images etc.
TAILORED CONTENT
Have you heard about the new customized Twitter news feed that is going to launch soon? Have you noticed how Nike is offering custom-made sports shoes? And have you ever wondered why this is happening all round the globe? The simple answer to this question is that mass customization is taking over the marketing world. People nowadays want more customized products and services according to their taste and preferences.
Similarly, earlier in the current year, it appeared this trend would take over content world because people were demanding a content that could be shifted or tailored according to the response of an individual stimuli. Assuming the trend carries through 2016, it’s likely the demand for individually tailored content is likely to grow rapidly in 2016.
MOBILE MARKETING
Since the advent of smartphones, mobile marketing has been growing rapidly. The content marketing trends for mobile markets seem to be rising as well.
Mobile markets are also likely to expand. The expansion will expand mobile access for current and new audiences.
We’re nearing the end of first quarter already and these elements have so far turned out to be not only but also crucial. Please share other digital marketing trends here so we can share them with others.
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