Just in case you’ve missed what has been happening right in your back yard with Google, here’s a brief synopsis.
Actually let’s take a quick step back and review the Google basics for a minute.
Let’s look at some truths that we know for sure.
-> The best place to be on Google is in the center of the page, this is called the organic listings. People don’t pay to be here…they’re there because of a few things that Google has deemed important. Mainly backlinks, relevance, maturity (in terms of how long it’s been around) and quality. For some getting anywhere near this coveted area on the first page above the fold has been promised over and over again… and never delivered upon. Especially if you’re trying to get there for general popular keywords such as ‘Dentist’ or ‘Dry Cleaners’…very difficult to achieve.
-> Being listed in the area on the far right hand side is known as the paid-listing area. These poor guys are paying for every single click that takes place there…in hopes of a sale or heck anything for that matter! Every single time a lookey-loo is curious… A click$… every single time someone by accident clicks… Another click$. Can it go without saying that managed in the wrong hands or by a novice, money goes down a deep black drain in a matter of hours in some cases? It’s not pretty friends… I say this from experience. As a marketer I find it a bit necessary to give most avenues a good ‘ole honest try… this one I have to report did absolutely Nothing for me… except spend money that I could have happily used elsewhere… with better results.
If you’re running a full time business the time, effort and knowledge learning curve can be astronomical, not to mention time-consuming. You quickly find out why you do what you do… because you DON’T like to do This stuff! Lucky for you there are folks who do!
Let’s talk about Google and what they’re doing for your business… it’s pretty darn nifty… and you should be excited! They have taken all the information they can find on your business and given you your very own spot in the Places Pages. But not just any spot my friends… the best spots in the house!
I’m talking right there under those silly paid advertisements at the top! They’ve even given you an opportunity to rank up towards the top with some regular maintenance, authentic reviews, pictures, videos and a thing called citations. Which is a another way to say other sites have something to say about you.
This is great news for you because:
*** The idea of the whole Places evolution is to better connect you with the enormous audience that is now searching for anything and everything online. If they’re searching for a Optometrist and they’re in the Hilltop area of Virginia Beach, Google will bring back (first) a few forgettable directories, and then viola… the Google Places businesses. If you have met the qualifications they specify… you’re in!
You want to be in? But are lacking in the time to make it happen? Give 7 Cities Mobile [http://7citiesmobile.com] do all the back end work for you, so you can get back to business.
7 Cities Mobile is a Digital Marketing Boutique, based in Virginia Beach, VA. The Founder Rickina Velte is also the Founder of Stick Me Designs. Contact us for a FREE 2 week trial to see what kind of results you can expect.