It is said that “marketing is the life and soul of any business”, put another way – without marketing then it becomes difficult for any organisation to continue to get its message out to its intended target market segments. Marketing of course can be executed using different forms and methods such as…
Direct Mail
Work Of Mouth
Print Advertising
Newspaper Ads
Social Media
Bill Board Marketing
… and the list could of course go on and on! The point being that the actual marketing strategy that any company chooses to undertake will depend on many factors such as the suite of products and services that the company produces along with the length of the sales cycle.
In terms of print media marketing, coupons have been seen to be very successful as customers like to collect the coupons in order to get those special deals and offers. The type of coupons that have been seen to work well are many and varied such as Loyalty Coupons where customers will say get a cup of coffee free once they have purchased five cups. Another type of coupon that has been seen to work well is the Discount Coupon where the customer will present the coupon at the point of sale in order to claim a specific discount which will be applied to a product and/or service.
Now, when in the digital world we are able to expand on the use of this form of marketing for which any business can make use of this channel in order to essentially bring in more business. Digital marketing provides us with the ability to use coupons in the form of…
Scratch Card Coupons
Loyalty Bonus Coupons
Prize Draw Coupons
Location Dependent Coupons
Social Networking Sharing Coupons
… and more which is made possible based on the use of technology. In essence it is the use of technology which allows us to present scratch card coupons which can be revealed on any smart phone. This can save any company a great deal of money when it comes to printing costs; it also provides flexibility and the ability to run campaigns for shorter periods of times [as often there are minimum print quantities to take into consideration].
Printed coupons can still be used in conjunction with the technology however; it is important to note that one of the main differences is that clients are taken online to redeem the coupons. This gives the business a valuable lead generation system which they can use for followup within future promotions.
The use of digital coupon marketing is a fantastic way for businesses to engage with clients who are used to using technology in the form of their smart phones. Business owners are in turn able to build a database of leads whilst getting their offers and promotions out to a wider audience.
Stephen C Campbell is a marketing business strategy consultant and is the director of Capid Houser which is a Social Media Digital Marketing agency that provides digital marketing funnel strategy devlepment as well as digital coupon marketing for businesses which is a core component of Capid Houser’s Integrated Digital Channel Marketing service offering for companies looking to expand their marketing reach in the technology enabled world in which we live.
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