As a dentist, what makes you different than your competition? Are you independent and highlighting your practice “no wait policy”, your extended hours, or your advanced use of technology? If you have something that sets you apart, then let the public know.
You should be:
Expanding your services to remain competitive
Using Continuing Education hours to learn new skills or techniques
Offering new procedures
Learn how new technologies will impact your business and service offerings
Tell existing/potential patients about changes and improvements so that you will exceed their expectations!
Revitalize your brand
If you’ve had the same website for a number years, it’s time to update. If you use the same logo and signage since you opened your practice, it may be time to take a look at that too. Trends change with time, what was once modern and attractive is now old and outdated. Stay current to attract more patients to your practice.
I think you can agree that there are so many marketing services out there and this makes it difficult for Dentists to keep up to date with their marketing and know what is working now.
Local online marketing is a really challenging space. It’s constantly evolving as well. Online marketing is crucial for sustainable business growth and it needs to address a balance of inbound and outbound
1. Context is Key
Effective marketing is not a science, but an art. “It’s not what you say, it’s the way that you say it” is a principle to embrace. This is one of the main reasons homegrown local marketing campaigns fail.
2. Marketing is Not a Point Solution
Marketing requires analysis and a blend of marketing techniques as well. You will also need to consider different methods of:
Retaining patients
Improving patient engagement
Promoting your brand
Improving office patient service
Developing a relationship with your patients
Getting Patient Testimonials
3. Video
Video is one of the most powerful tools that you can use to promote your business.
Why is that? Well, video engages more of our senses. We’re actually able to see and hear the message. By 2019, “video will represent 72 percent of global mobile data traffic (up from 55 percent in 2014)” according to Cisco.
At Leads Locally, we always begin by making it our business to learn about your business. Where you are today and where you want your business to be in six months or a year from now.
Anthony Larman is a smart executive that understands the foundational principles of marketing that make a difference. If you want to achieve predictable business growth and eliminating ineffective marketing that waste your money. Then Leads-Locally is for you.
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