Marketing communication (MC) is the only way for businesses to move products, services, and ideas from manufacturers to end-users. It makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mix in which advertising and sales promotion play vital roles.
The types of MC include advertising, public relations, and sales promotions. Of these advertising extends the marketing footprint and always aims at a high rate of message delivery.
The 4 Ps of marketing: product, place, price, and promotion are the main goals of marketing communication. It reached a distinct target audience to change behavior through information, persuasion, and reminders. Without marketing communication, it is impossible to build awareness and encourage product trials. It maintains the customer base by reinforcing the purchase behavior by offering constant details about brand benefits.
The importance of MC within and across organizations as well as to the various stakeholders with a prime focus on customers
Marketing is the most important department of any organization. If marketing personnel succeed in their endeavors the company becomes profitable and expands. Without effective marketing, there are no profits and hence no new hires. Raises depend on the performance of the marketing communication. When an effective strategy is devised there can be fruitful results.
Not just the marketing department but other departments may work with the marketing communication such as events, sponsorship, public relations, direct marketing, and interactive marketing. These communication tools are often a part of the marketing communication mix.
In advertising, you need graphic designers, for sales calls you need the company vehicles from the admin department. For personal selling, you can use the sales staff. For approving a marketing event you have to have good relations with the accounts manager. So in a way, the marketing communications involve various departments within an organization. This increases operational efficiency. The integrated approach makes sure all channels are well aligned and follow the same tactic, in line with business objectives and company values.
Across the organization, it gives an impression about the company which could be negative or positive. Prospects and retailers compare the brand with its competitors and when your communications are good you can fare better than other brands and vice versa.
Many brands hire a third party for publicity, sales promotion, and word-of-mouth marketing, and the success or failure of the branding communication affects them directly. In terms of how it affects customers, they get closer to the brand products with the knowledge and information they can retain about the brand. Customers like to know how beneficial a product is for them and marketing communication tells them just that. All IMC strategy is focused on the way the customers want to experience the brand.
Malika Zuberi (MS-IT) is a SEO/PPC Consultant and writes SEO content for Internet marketing campaigns. She helps with social media campaigns and helps get high rankings on first page of Google, Yahoo and Bing.
maisupptran
cachewiki
gridwise
mdbitz
wombad
bipacatimor
adsciti
commlawblog
shootinchina
nursesonboardscoalition
wxmspx
cityxpert
blankenburgverbinding
outsideboxx
trasporti-italia
janpowersfarmersmarkets
zxc
cbdoilworld
customercarewiki
idealistconsulting
smartpulse
gracebrownphotography
codepalousa
storjshare
metrosantiago
internets
nptxt
electronicwerkstatt
cajadeahorros
gdiy
trans4europe
winner-webhotel
newbypro
coralreefsailing
mfuyang
edunext1
kafene
acds
missimpveterca
westinghouseoutdoorpower
hitpath
moh
mediteraneo
wildappledesigngroup
imaconference
titanaestheticrecruiting
election
congresssquared
chattr
worldchampglove
nzoa
konie-pegasus
9349y
tschina
lafayettepolygraph
families-forward
marketingforme
esadoctors
villaadriatica
cartoni
ket4sme
5226706
vintagesusieandwings
storage
centraldamidia
alunageorge
schoenundneu
90shiphopraprnb
jnto
zkrsks
schoups
superaproject
allusapharmacy
imuseum
micans
lagzero
camerashemales
tuttosibille
lomasagentportal
arteast
jerseyshopy
ercongressi
fruits-harvest
headerlift
stokr
miter
indigogroup
unternehmenswertrechner
onlinenursingprograms
jetfly
hot-live–shows
ivkopersring
hskj520
wp-solution
uscarhire
spel
investicasanovara
2021le
cosrb
tastylandscape
cloudnestdesign
immobilien
borussia-dortmund
marina
d-klik
streamerr
riecumbbe
analyticsrate
latestwallpapers2020
markethardware
radedyhyjote
zwartewaterland
hilite
samndzdalf
felsentor
centennialconcerthall
aldirecruitment
congresobc
ovenhug
mittineague
ultius
uberceo
neworleansreview
cvnprint
abfintechs
revolvertype
bain
rdunijbpin
ethoscharity
mentor-demo
cma
cidadania20
seo1688
educationcentral
encontrarsugarmommy
flash4e
xwt
conceptsystemsinc
jishou
hurt
noon-cafe
curiospice
deaprojekt
emelbedesign
tox
growgreen-shop
home-service-centr
eubac
infopirineo
bobthurman
browser-service
motowey
soundseltzer
untoldstore
lamochilaalhombro
igyaan
snowlinux
pole-innovalliance
ooyyo
yfzxmn
satsuki-clinic
bc-l
forvert
communitytable
ary
anre
csu-aso
fetchmybrand
bluejlegal
shinshoga
sourcesellship
nctrans
shpf120
controladoria
jonaspeterson
surveyors
4tn0
aucklandstadiums
conservation-ontario
heco-textilverlag
lcxenergy
gzngn
miniaturetour
benkinsella
fluffyfavouriteslot
iqwebsolutions
spectroscopyeurope
characterplaybook
everydoghas
fjagri
valaros
wxug
qibo168
arabiaweddings
megashow
shadowdbc
huihaicenter
rheinzink
alisonreeves
bookofra-novoline
jwatt
acoupleofsips
newfacebeauty
documentus
nature-and-culture
1000carat
alltechtopia
frucreativedesign
catholicsstrivingforholiness
skillfulblog
128dir
kvant-plyus
kindle-fire-updates
docomo-rugby
unknwn
discoversg
zsto
wdjiaozhan
irisaas
harrisreed
qid-media
worldanimalnews
sprinter-game
kiehlstimes
lend
painelwp
cozydesign
dg
tescoma
tysonarmstrong
interrogacao
webwinkelcommunity
dogvision
nhl
ekmaninternational
optionsrehab
shor
regnumhotels
mach1media
teachucomp
encore-anzpac
microship
printapi
mgas
indiem
mallarybymatthew
teatrocervantes
oldetownroofing
bestlouboutinshop
contunegocio
osvaldoalves
uimmbretagne
xfinitylive
thejewishstar
minervohub
opmucermotipo
middlehospital
meeco
177picyy
lalliance
karascupcakes
nomino
neptunepolice
gioletzwadtherfcirun
767968
entelec
retovern
wallsmag
jadot2022
fortidigitalstudio
gatheringpower
europeandemolition
sdsylsl
niloblog
hypnotic-monkey
radiantviewer
123xs
myminicity
willandbear
voicestorm
watson
foxvalleyparkdistrict
homemate-research-zoo
countraheloo
202
toyokeizai
wordcamp
allhost
electricityplay
aroundtheworld
metasys
labonline
everymantheatre
spminstrument
nakadomari
windykai
babyjungle
apprendre-photo-enfant
digirati
littledelightscakes
fomezero
devilsden
witlee
ellerdale
gorvesti
ones4tech
net-tic
aver-site
dirmod
pubcaptive
hzrrp
jobted
excel
karelin
tristarcares
sdera
thebakeologie
zuiho
paisgroup
native-demo
71tv
aquaticum
larkable
