You want creative brand identity–business cards, logos, letterhead. An important investment into your business. Cheap solutions like free business cards, do-it-yourself design software, and “custom” identity collateral are everywhere, especially on the Internet.
But going free and cheap is not always the best answer. Many times, it is a waste of time and money and will do your business little good! And you won’t have a creative brand identity!
Why? One, your cards and letterhead will look like every other card out there. You will not stand out above the crowd.
Also, you will project an image that is less than professional. Most cheap or free business cards look cheap or free! They do not convey an image that you care about your business and therefore you care about your customer! Often, they have little or no design to them, including typographer “no-nos” like inch marks instead of curly quotes. This lack of typography design standards does not give you a creative brand identity!
Plus, if you don’t have an overall brand marketing strategy and you use these cheap so-called solutions, you will be hurting your business in the long run. Free logos or logos designed from non-professionals may not be tailored to your specific business and target market, thus not getting the results you want. Collateral like business cards, letterhead, thank you cards, logo branded products, return labels, envelopes, brochures, and newsletters will not have a cohesive look and will cause confusion to your customers, especially potential ones!
But why go to the expense of hiring an expensive designer or agency or purchase promotional products through a professional consultant?
One, they are professionals. It is their job to get you more business by building you a better brand! Design professionals know about typography standards–as mentioned above–readability issues, pleasing layout techniques, technical printing methods, and more. An expert logo branded product consultant can help you go beyond pens and pencils and balloons and get you into more sophisticated brand recognition products. Design professionals know the tricks and tips of the trade, so to speak, and will make you a creative brand identity. Professional promotional product consultants will offer their knowledge on the over 80 branding processes available to represent your logo, getting the results you want. Design professionals know how to customize your logo to your target market and goals, helping you to get the image across to your customers that you want to get across. Professionals are willing to work within your budget and will help you find a printer and factory that best suits your needs, goals, and budget!
Design and branding professionals will also help you make your various collateral consistent across many different mediums. From the logo to the business card to the web site to the brochure to signage to trade show giveaways to product introductions to employee recognitions. They can even help you turn your logo into gold by transforming it into a branded product, which you can sell and/or use to advertise your business, thus resulting in more profits!
Why is all this important? Because it builds your brand! And building your brand builds name recognition, which promotes trustworthiness from a customers’ standpoint, which increases sales! Truly a creative brand identity!
Fortune500 companies know this and protect their brand vigilantly. Even kids can recognize a McDonalds from the famous archway or recognize the Coca-Cola label on a pop can! Which of us wouldn’t recognize a Wal-Mart or a Target? That’s because they’ve invested heavily into a creative brand identity that’s professional and stands out above the crowd!
Now, as a small business, you may not have the goal to make the billions of dollars the Fortune500 companies make, but why not maximize your investment into your company and improve your bottom line by building a creative brand identity?
For more ideas on how to build a creative brand identity, visit http://www.angelarts.biz. Click on Agency Services for information on how we can help you reach new heights in your business, including customized brand marketing strategies, logo design, identity collateral design, writing and more! Check out our portfolio and most importantly, download your complimentary image marketing guide!
To search over half a million different products that can help your business build a better brand, go to http://www.theadstuffcompany.com. Click on the telephone icon to contact a professional logo branded consultant or dial 1-888-adstuff for immediate help!
Dana Susan Beasley, a graphic artist, writer, and musician, enjoys the process of creating art, whether it’s a logo, a story, or a song. As principal and publisher of a creative arts agency called AngelArts, Dana continually reaches for new heights and excels in design and approaches graphic arts with creativity and professionalism. She is experienced in a wide range of graphic arts, including digital art design, logo design, business collateral, promotional products, advertisements, newsletters, CDs, brochures, magazines, greeting cards, calendars, posters, signage, and more.
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