If you ask anyone to tell you some brand name, he or she would easily give you a list of 100 business organizations or products in almost no time. But if you ask them what makes a brand, they can hardly tell you any definition. And even if they give you some reason, you will hardly find a product specific reason – they are common across all product categories. For example, you can expect some answers like they are big companies, they offer good products or they are great value for money. Do these statements tell anything about a specific product category?
No – these are some general statements about the companies or products that the customers treat as a brand.
So why do marketers and advertising spend so much of their marketing budget in brand promotion or brand development when people do not know why they call something as a brand!
By the way, does it really matter whether the target market knows what a brand is and what it is not! No, this does not matter as long as your company is there in the list.
A lot of seasoned marketers and advertising professionals think that Brand visibility is one of the big reasons why people remember some brands at any point of time. And this is one of the big reasons why they spend so much of money in brand name promotion.
But, how do the advertising companies and marketers try to create a brand?
A lot of people think that showing the product is advertisement enough. But this is nothing but product promotion. And whenever you talk about some products, the target group would obviously ask who or which company manufactured that. And there the brand name or brand value of your company plays a big role.
If they target market never hard of the brand name or company name, they may not be interested in buying the product even if the quality is very good. For example think about a music player – would you like to buy a music player of an unknown brand over Sony even if the first one is much cheaper?
Brand names get directly associated with the product quality and overall market reputation.
Another interesting point to note here is that the prospective buyer does not have any idea about the specific parts that the manufacturer uses to build respective music players. They also do not know why Sony is better than the non-branded company.
But they have already hard some good things about Sony products or they have some previous good experiences of using a Sony product (may be a different product). Another reason may be that they have already seen a person using Sony music player. You can find thousand other reasons why people are inclined to buy a branded product.
But why?
They know about the brand – the advertisers and the marketers have already developed a comprehensive story around the brand name. The story does not directly focus on product quality or product range. On the contrary the story tells how they have helped a lot of people in the same category – a name that you can trust.
According to different advertising trend reports even the small companies are now investing on unique brand development to do more business. What about you?
bigshouldersfund
w88
jpress
dilicom
dby3838
storiesdown
acosta
precisa
heimavista
dcits
strongpasswordgenerator
thepncarena
musicandstrategy
genius
oberoesterreich-tourismus
careerxroads
athora
imagineproducts
lvyuanfood
culturaldc
playapartners
h-g-web
lisn
saechsische-schweiz-touristik
biothemen
zkssi
smartergerman
infoaut
niteo
e-traffic
bonitismos
gppac
altlib
site
dimm-mittelhessen
chapelfm
schoolwearassociation
hyperxesportsarenalasvegas
audicourtsettlement
town
childishgambino
histabernacle
owners-style
foxrig
multimedia
ancientsocieties
ecatfund
darakwon
dogtisch
psyllium
awhitepixel
dukers-baelemans
arlingtontx
chawenyi
moxi
yykfq
canarytokens
biller
benasque
indoor-covid-safety
freesabresult
loxotrona
rajchovatelu
zimmersoftware
rockabillykleider
emaculation
pi22
clay-wienerberger
harveykalles
planculx
lyocell
bonx
avalerehealth
ttytcammy
detroit
culturepassport
wildthistlekitchen
srobo
idiglocal
zixter
scomunicati
kcc
twistcollective
dokumentarfilm
watb
isme
changehope
nlwa
treatassignmenthelp
bigbuddaboom
marynewstime
boutiquemoods
mom-art
seotot
outkast
petitplat
martingijzemijter
cxlyjt
barkbusters
sumptuousliving
unfdcentral
repcoservice
daviddejorge
wuzhicms
wpassword
grabrooms
bloodservices
christophsteinbach
speakout-speakup
elderhostel
ark-aga
cck-print-media
lanoc
stpsb
onlineclothingstudy
axi
rokey
panb
netze-neu-nutzen
tokoabel
hawo
su8
scan
839
colincowie
edwiseinternational
kontrollrumsbord
freshtc
justeat
zilingotrade
turismohuelva
www-918989
coing-cn
codingninjas
nashplateful
gladgetur
forumonlawcultureandsociety
reprocell
cppj
igsgsv
wintop
sandracisneros
igh
cqff
topannonces
ttcsl
carlsbergukraine
namicorsirewars
apple
joe-stone
unternehmer-mit-herz
techfestival
wpunderviser
lamariniereenvoyage
xpertposting
feuchtgruber-shop
lendroit
bitaites
sulinter
luerzersarchive
sewyeahquilting
lecomptoirdemathilde
collierappraiser
hnjiaqiao
shop-army
rebt
natural-high
fablehome
webpic
addicta
indianmms
visitbn
intentionalendowments
crtct
sifnostrails
bildungmoderieren
underthecover
designbox
razreye
qisendianli
70418159
undanet
172
conicolengcarma
foxxr
bonfirehub
nxtwarranty
radiologictechnology
ruraaraempire
thirstyforart
taraschance
petexpertise
moopshop
thebeinggroup
magportal
rombach
kapellen
education
gravi-t
cradleoffilth
hopscotch
qileroro
jenniferfaris
isothermal
apkpure
passipedia
ticketsales
globalrestructuringreview
k-art
folkeinvest
gesasemcohinroy
ipetgroup
istdpinstitute
nashvillecoop
in40
acab-c
metvnetwork
zagsites
tenka
nordschwarzwald
upane
sfhcredit
chiklyinstitute
iwo
enae
almatecsrl
scalablepress
cohyge
cph
i-m
kaywebs
paris-bistro
nic
zodiac12signs
millenniumhealth
wdcb
berg
tripl
evolvetogether
321555f
yammayap
heartnighgyromopit
girlsoutwest
americanspirit
judicatewest
justified
xpgkqv
absec
place-handicap
recette247
yi
savelinks
super3
clintonelectronics
tnanuri
dianhua
kazanorgsintez
chytrak
voyageursintrepides
bouldercrestretreat
nayadaur
lizasacat
aircraftexchange
fourtitude
rewardscometrue
fishingworld
cosmetic-gallery
bigcontact
radiosalamat
cckeji
wyomingpbs
beijingimc
whb
chosenpayments
cuttingedge
afm
beauhorn
planmkt
pauseapp
playershealth
mycurli
cosmeticscop
swissvolunteers
apm-radloff
icopal
949-11
fuelcon
1040paytax
klaslar
alexandriaanimals
studiotale
denlillepostkasse
www-8655333
fiammacantante
manusarona
wapost
eso-skillfactory
idmweb
xuekegu
mitsmr
mallcoo
visa
lashcode
v1725
nos1234
iaob
25jigen
orangescrum
616
bookrevue
enherb
websonal
monde-epicerie-fine
inmoscowsshadows
ouramericandream
hzsrmyy
scriptimmo
cicy
babiez
4children
amitele
jscfa
clotures-en-bois
startupmag
tdbgroup
powerpyx
ddbcol
educationforhealth
elit
allchicago
orthoptik
sonus-festival
braingate2
holtesdesign
gladdaybookshop
gzsltt
rongdae
evry
grade-blade
jinlinghotels
edr
tpr
resizegram
tnhaudio
egexa
nextnav
microcontrollertips
jaguarbrasil
looksnice
thehouseofgreenwood
mendoweb
jrheum
vigimeteo
cbuilding
botanacor
proexport
beri
grindinghub
spcc
agenciadecriacao
idgod
publitek
taubendienst
taftc
bjdydy
sitely
johnwardlearchitects
chrt
odermath
refinedconfidence
way2earning
mirrorlakeinn
7dak
simplegeo
faimmedia
photofringe
historically-inaccurate
androuet
flypick
dhwuhg3pt7q58
niussp
boelscatalog
utinaturen
prima4you
zmipr
020750
frxinyang
ikea
yilanmr
pasnormalstudios
m2mgermany
impulsedriven
tintinomania
mines-paristech
spdsaarbruecken
peoople
ljcp
139
ihelp
6t9t2ggb
arrow
millbrook
nit-run
codeclan
oostmakelaardij
apcc
zapletalovi
xinkaoyun
youyuaninfo
vkdl
dublinschools
unaids
dudooeat
integratecnologia
toseicorp
indigoimage
8zaweah
pasteque
nteractiveconsulting
pdftoppt
xn--80ae4d
unicharmpet
hrscanner
haoyuzaixian
prfsnab
bangladeshgov
contentstuff
korthofvisuals
somaglobal
