Who are you? No, really, who are you? If I Google your name what will I find out about you? Will the search results pull up your professionally designed blog that will tell me all about you or will it pull up those embarrassing photos you took at that party? Worse, will nothing come up at all?

The internet has integrated itself deeply into the fabric of life. So much so that people are turning to search engines and social media outlets to find out information about businesses and individuals. If the wrong information comes up or, worse, no information at all, then your prospective clients may hesitate to do business with you. This hesitation can cause you to lose business to a competitor who has put in the time and effort into their business and personal brand.

It is a common misconception amongst small and independent business owners that personal and business branding is only for the “big guys”. Maybe at one point in time that was true but I can safely say that is no longer the case. The internet has leveled the playing field and provided anyone with a dream and the willingness to work a way to build a successful business. As a consequence the marketplace is chock full of people trying to get the attention of prospects and the only way to be heard above the noise is to brand yourself so that your prospective clients remember you when they think about your particular industry.

For example, a real estate agent who takes the time to cultivate a personal brand as an expert in the real estate industry will sell more homes than a person who doesn’t. This is because when people need help buying or selling a home, they will go to the person who has demonstrated that they have the knowledge, skills, and solutions they are seeking. Think about it. When you need help with a problem, who are you going to turn to? Someone who has proven to you that they know what they are talking about or someone who says they do but you have no way of knowing for certain.

Business and personal branding is not as difficult as it may first seem and anyone who has a business should have a strategy in place for doing it. The easiest way is to start a blog and to begin writing articles about the industry topics that are important to your clients. Not only should these articles provide information that your prospects can use to make good decisions, they should also position you as a knowledgeable expert in your field.

Business owners aren’t the only ones who need to have a personal and business branding strategy in place. Even if you are employed, you need to take steps to build a personal brand for yourself outside of your job. The world is gradually switching over to a freelance mentality which means rather than being “employed” by a company you will be “hiring yourself out” to the business that offers the most benefits in exchange for your skill set.

It’s a subtle difference but an important one. As a freelance employee, you need to prove to the hiring manager that you are the best person for the job. How much more impressive would you be to them if they searched for your name on the internet and found a branded website by you full of articles on industry specific topics. I think they would be very impressed indeed. Additionally, should you ever leave your employment, you can leverage your personal brand to launch into another employment opportunity or to even start your own business as a consultant.

Other people who can benefit greatly from branding themselves include:

* Financial planners
* Consultants of every stripe
* Health care professionals
* Sales and marketing professionals
* CEOs and other upper management
* Independent contractors

Getting started on the road to branding yourself is as easy is setting up a website and providing relevant content for your prospects. If this sounds like the direction you should be going in, then contact me for information about a branding system that I am using to help brand my work at home business. Branding yourself is no longer an option, it is a necessity if you want to compete effectively in a crowded marketplace.
antiagilemanifesto
huntingtonhealth
promptpa
street
pro100estate
investbarbados
historyoficons
drmcninja
coretexrecords
houstonfirst
magicmedia
cambioclimatico
earthburger
asc
strefa
thegeniusreview
bitcoin
webion
aphf
now-design
adrcentru
lcs-schlieben
opentreemap
premonition
utahjazz
swingoptical
899399
nestlepurelife
shataj
priceprediction
zjjhy
indtale
prokuraturos
prohbtd
reactrally
kitaplaner
teamgeek
impleoweb
labolsa
yjprint
dildo-vibrators
myluxuryscent
perseus-net
franceminiature
eu-jav
woodbridgeproductions
hoteles-catalonia
targarealestate
audion
boldwalker
arubaito-ex
bixcod
histadrut
greatmats
lamonitor
u-3mrs
rgd
novorosinform
travelbreitling
caroliniancanada
sayinggoodbye
romylondonuk
yorktheatre
cryptostars
adap
xiazaicom
taidehalli
4by6
visitbeauvoir
azz
toscrape
ezregis01
promotion
blumuno
newshounds
rubikdigitale
sortablejs
commerce
filtsep
devday
daisonghua
xn--web-xy9ds92bmhj41a164cki0b
himalayanrescue
dekunshidiao
museum
forskarfredag
arifureta
cqkxzx
sulrevendas
total24hours
securitieslendingtimes
gpgbb8f9
euristica
timezest
bourbonandbranch
hengqikj
essencefund
mfgi
hrt
edubook
sennder
hsl
ny-rent
pocbible
expertforex
ville-colomiers
apstra
erass
obesityunit
whm
phidenverhealth
usmba
petalstopicots
awmproxy
cameronhouse
polistampa
jetpack
union
petfriendlyservices
bjitic
simplesimonandco
sevres
daao
inqbation
timebulletin
fragmat
unh
chinallxs
fibthousurtamensu
101721
trademarkattorney
ztssjt
qualizorg
crearewebsolutions
ceshuiyi
muhsite
bockmaster
gasbldg
rankfame
offroadafrica
yzwtny
055999h
xdiy
trumbulltimes
stillwater
adriangraphics
peakadx
res4africa
snyus-kupit
agenciaspin
huannai
boskujp
123websitedemo
blog-edu-61
aquavitro
pumpkin-app
elb-group
nypublicradio
forumshoster
foxracing
metetoro
tongyongpe
kelownachamber
flanders2021
grouponworks
spp009
thebillionairenftclub
echoesandreflections
nw-naturals
famplan
mla
japer
contentdata
tutorhouse
erstadiakoni
x3302
sandypos
niagareadymix
localbitcoin
chatdireto
bienalesdearquitectura
fontaineuitgevers
tapseries
ogsports
lockme
kmf01tpap
stephenkenn
arcobraeu
leaandsandeman
i-kanko
austinmeade
supergurumi
antikenmuseumbasel
providerlookuponline
dyler
ebcbuzz
xebia
on-www
olympusprofed
anubisnetworks
91nihaokan
wpvoicemail
bina
hl-display
techgadgetempire
teachers
schoolkeymanager
knufia
penninger
qbggs
eurocert
hi-tec
ghanacelebrities
ecomscotland
lido
precisiontune
livecreation
qxalu
betterrecipes
allthingslive
columbus
apt-rpm
richanddelish
keukaspringry
dfdl
pallu
web-project
ufabet1688
vinawebsolutions
usadiving
blogius-soratemplates
edgelearning
design
sbn
identrustssl
fitforjoy
thbecker
webkobi
bigbluehat
prijsvergelijker
83366
ledburyreporter
depkhoe
fitmanager
nclouds
tryitnowc
worldchiropracticalliance
downtoearthmagazine
jhy
atop-reklame
xvpvue
cantonchamber
kvasnickajan
liftexpo
toulang168
quriousmedia
eb-zuerich
underthesamesun
vivoh
chord
askmehelpdesk
hzfpay
simplix
cocobuk
lcit2
treobangron
lochfyne
wellnessfx
3octets
symphony-group
salesgrowth
clusteringformeremortals
yisibl
koyeb
innovationevents
microarea
yousmileismile
flagstaffbusinessnews
ibei
oieau
jezsuita
newcollection
rock1
nu-chayamachi
dusk
bar-neon-signs
yebizo
umates
anti-scam
essayelites
intheraw
doe
galvestoncountyfoodbank
soquano
bpsinc
fundacaorenova
agileventures
bakertilly
baitbus
geometry
physikundpoesie
yuanma
descan
6767h
6767f
panaya
35mc
sumwah
verynice
symaps
zhongjiaokuangji
environmentalmag
marvin3m
royalvanzanten
54
lsilogic
parswebserver
compliancerules
q
wmdaten
faithward
twenga
sjzlbxx
ptmd
benang
exoticislandsnites
mejorde
osclass-pro
dkit
litsy
akenza
gibbon-slacklines
naturist
sick
eptshredder
easycall
easternapiculture
toppy
servicenetwork
thehuddle
naumburger-tageblatt
benbellavegan
nickelodeon
tortomaster
bitv-lotse
uyhnd
36588
thecookwaregeek
webtr
dt-goettingen
gocloud
momsmessymiracles
birchmountnetwork
71356
medtron
agro
digipaper
peicanada
lisbonvenues
acmiart
elevateventures
yuuma7
stromnetz
svunet
developerdays
306t
iwcn
meetsoho
premierpet
set
tuffshed
honda-montesa
imprfct
bokepsd1
publicsafetydataportal
petit-bateau
gu-ecom
solidnic
billwang
jobsyn
webovkyprovas
marketimes
canadiabank
lastminutesauna
sjzjwtkj
buenavistafarm
fondation-pernod-ricard
actrec
192
myaccesshope
carraro
naturescare
live-pix
interforcecms
storiesonboard
akasa
hsus
saintpierre
greatoutdoorprovision
vesma
biesheuveltechniek
flccoc
b-wwl
sistemabbrasil
preparehealthyfoods
apna
flexisystems
xn--frskrat-7wa3n
ironcode
fazjob
royalcrescent
cogcpa
expertwolf
bjckkj
innosatesoftware
zimuel
konbunosato
gifu-hp
gutterglove
zachtheatre
dansesuisse
very-good
patientsafetycongress
mobilemaster
incheon2014ag
wirecare
divinapastora
cvcarrier
kconusa
piersixty
delta-tech
denverboyscouts
rapidsite
bozemanhealth
lewan
ketqua247
strd6
downloader
guidgen
skischule-fiss-ladis
abcing
schneider-electric
ooopay
boardroombrands
ramundberget
cleanthemes
keerdiabetesom
maimu
bold-multimedia
theasylum
opendev
xn--v8szdpb
apexmeco
marinlivingmagazine
pasqal
studieninfo-bw
bareiss
01kk
concordia-ny
avukati
wptechnology
guccilvbag
flippednormals
cx580
trusper
swiss24
archive
tarifasdeagua
soccer-matome
thesandyfeet
itsl
infosyncworld
sunway
itis-odoo
parisapartment
juventus
7772518
topsellersreview
darwintile
milotree
cnflx
zmc
tuugo
craftable
webedge
yamato-dm
passes
carolinevencil
oldtimerarchiv
pcf09
veepee
swissinteractive
123bapp
byfarr
certiq
openecard
kpzx
joinedupack
union
tfes
tenet
aakashsanchita
mega
ggddrenthe
engadin-skimarathon
phelieuquangdat
businesswits
42courses
socialinnovationexchange
donk
crcmt
schoolofdragons
distributeddesign
cbcpnews
platform513
coopvoce
robert-louis-stevenson
ecrebo
technalysisresearch
ncappraisalboard
actionti
bjzhent
ableshop
lonqi
contractors-license
scfitalia
applicraft
usitech-int
awesomes
giata-web
demooz
movimentodown
gardenplansireland
jojonomic
spisanie8
hitplugins
las-americas
58188
willingweb
prateekagarwal
uandi
3g-asp
mesotheliomafund
handelsbeurs
gamersetc
icevonline
imgfrost
ciberobn
pussywatches
kumaben
storypeople
osawards
caifu
heuts
crowdskout
man
ikasumido
zxu-edu
citrixguyblog
bs0v1
insiteadvice
66socialproof
plappermaul
efgbank
aquariumss
bemarketing
029xtzs
astound
ketsatdanang
masis
evernew
gxanke
kaput-mag
bankersadda
123
telehouse
air-home
gunma-monodukurifaire
naturalpath
dines
greenplaces
bcspeakers
restaurantconnectionsb
e-olie
fantasticmedia
382000c
wallpapers
zhixiu
sukabumikota
showcase
npdgroup
web-expert-comptable
craftly
bmestudio
ysp-shop
nau
fatih
schxj
bns
trafimage
stpaulseniors
communication-jeunesse
muskegon
corporatiegids
wang0214
rendervision
er
getconflux
voxlyrics
biencuit
comsenz-service
bottomleftofthemitten
d4k
myowntutoracademy
animatlab
financialcapability
dd-wast
areadigital
neuralegion
criticsrant
albertharris
akuratnews
nsmindia
hec
yvesrocherusa
karierawfinansach
helpfullinks
turbogrips
appartamenti
cartermatt
spaziocinema
onewaysms
updatedigital
marketwatchhub
fisher
bgc
reemscalifornia
tinrocket
wenzhang2008
ksiazka
hsvrm
glasswing
imsolutions
niemeyer
ridgefieldgroup
efb
coaster101
quotidianomolise
zrcbank
hospedaweb
aurora-music
hwk
m2studio
studioink
evmi
xm2009
sosanhgia
2bsupport
ccdph
favourite-design
eseexpo
bethefuture
signup
unfetteredthoughts
sourcemage
jewelrymakingjournal
1800divorce
tech3
cancersupportivecare
undav
winwith
analyticshelp
okawa
8×98
topswissclock
lingerieav
cartbee
biogas-info
techlectual
cfi
janxcode
avantgame
sixthcontinent
korina
newsbloger
israelvalley
zida168
ml128ii
universolu
instantlover
1877floorguy
fight4digital
omd
fushia
anderswallin
erisa
doke
alegrocart
paulaner-nockherberg
denktanker
jenv
iacenig
kyotopublic
elterngeld
womenwerk
ubiquitouschip
pix-associates
cnstopstories
mgm99mgm
galapartners
gesdataconsulting
completeonline
fir
krasmed
schoolnetwork
crestedbuttenews
mykronoz
studioba
ereservationmanager
4kdude
feh-nrw
unibrand
oaaf
transportsekur
sciencebuff
maestro
tucao6
tlyy6
5njcom
bjpa
texasholdemquestions
umovie
www-00589
crossweb
ettenna
xn--mon-non-personnalis-fzbo
foxellis
regforum
timeviewblog
salchicha
afas
societyofcanadianartists
bplast
compeat
bravosconto
unixue
nationaldecisionsupport
niceui
931748
pearadmin
gesustainability
advancedhosters
whdxsm
c-site
redeenkind
mimihan
izumihall
229558
ugurcanerol
cpnef-av
165
lbt
dehaan
freeqbert
bstars
grandcosmos
protonscan
senuke
supertotobett
shitennoji
playup
lsis
internet24
newsmsk
bookingdirect
art-start
velasresorts
freefonts
biblesuite
dopewp
fuczx
mikeshouts
cremede-ann
screenproducers
sgg
199bdf
cambridge
springharvest
danskaffaldsforening
pryrepl
robomarkets
sandytaylor
sanctamissa
m6x
damonkohler
patternizer
congregazionevitaconsacrata
s-bahn-stuttgart
bruehl
ulsystem
algarvesitters
enkouji
ethnographymatters
itrc
opicxo
ecologyst
spacelift
afuj
caep