The concept of “branding yourself” was once used predominantly in the marketing industry. Today, however, with the growth and development of technology that enables anyone access to the Internet, personal branding is no longer reserved just for those who have the assets to pay for an expensive marking strategy. Anyone can use multiple media platforms to get their brand out into the marketplace: Twitter, Facebook, blogging, and LinkedIn.
The concept of “branding yourself” was once used predominantly in the marketing industry. Today, however, with the growth and development of technology that enables anyone access to the Internet, personal branding is no longer reserved just for those who have the assets to pay for an expensive marking strategy. Anyone can use multiple media platforms to get their brand out into the marketplace: Twitter, Facebook, blogging, and LinkedIn.
If you were to ask 50 people to define personal branding, each would likely give you a different answer. For the purpose of this lesson, however, we will define branding yourself as promoting your unique identity. We equate self-promotion with branding because branding is what you are doing when you develop your personal assets, personality, and passion through online and in-person marketing.
With branding, you promote yourself to attract even more opportunities to talk about yourself to others. You find opportunities to tell your story, give your pitch, and let people see what makes you special. The two things that you will need to be especially passionate about are who you are and the work you do. You must build a personal brand that evokes feelings of well-established brands such as Starbucks, McDonalds, Facebook, and Google.
Knowing yourself helps you to create your personal brand, to be able to state what sets you apart from others, and to identify what gives you motivation and drive. It will provide you with the confidence to get out there and sell yourself to the industry, and, specifically, to the positions that you aspire to. This confidence will spring from your competency about your unique product (you). When you are confident in your skills and assets, others will feel more confident about selecting you for that position.
Now that you have uncovered what you like, we can accurately market your services to the right companies the offer the right work environments for you.
It is smart to build and sustain a meaningful network through the effective use of both online and in-person networking tools and opportunities. Through this process, you can build your reputation and create networks with unprecedented reach. Your goal should be to authentically share your own qualities and passion about what you love to do. This authenticity will come through as you develop your brand identity.
Developing your brand and standing apart from the crowd is critical in this changing employment environment where technical workers are often more knowledgeable about their field than their CEOs or leaders are. It is therefore important that you discover ways to define the key value that you bring to corporations and to develop strategies to communicate this value personally both within and across organizations to manage your brand effectively over time.
Defining your brand. Defining your brand is the first step in developing a sales and marketing plan for your defining qualities. You may be quick to say that you dislike selling-or even the idea of it-but we all have learned to sell from an early age. As children we begin by selling our parents on things we want, such as staying up late, or going to a friend’s house for the weekend, or the destination for our next family vacation.
This sales experience prepares you for life as a professional, during which you must sell your value, such as gaining entrance to a good school or college, acquiring the position that you desire, or getting a good deal on a house or car. Once you get past the fear of selling, you will be able to focus on your strengths, communicate your value, and sell your brand to the world. The key to being effective in any role is the ability to influence how others perceive you.
Importance of Trust and Confidence. Most buying decisions are based on trust and confidence in the product the consumer is buying, feelings that often inspire a sense of connection with a person or service. Often, the trusted relationship is more important than the product’s performance itself, and brands have become very powerful-especially with the changes in our technological environment. We are bombarded with branded advertisements. It is commonly known by marketing experts that consumers are willing to pay up to 12 percent more for a brand that they feel they can trust and know than a new brand on the market.
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