Branding your business should be a goal from the time you conceive of starting your online business. You don’t need a final product or a service before you start thinking through this process of creating your online branding strategy.
Countless new Internet marketers start their businesses with products in mind, markets in mind or customers in mind. All of these are good solid things to consider, but they leave out the most important part of the equation.
Their online branding strategy.
Who are you? What makes you different from everyone else that does what you do? Why buy from you versus your competitor? And when I see that color scheme, hear that voice or that song, see that logo or visit that page, do I immediately think of you and your business? Do I feel good about it?
Wikipedia states the following about branding your business;
“People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique”.
Creating your online branding strategy early on in your business allows you to continuously leverage your reputation and value proposition with every step you take moving forward. Every decision you make regarding content, messaging, color, graphics, statements, press releases… the possibilities are endless.
Sometimes visual representations make it easier to understand the idea of branding your business with purpose.
My favorite example of a successful brand is Apple Computer. What images and feelings hit you when you think of Apple Computer?
I think of “high quality”, “cool”, “expensive but worth it”, “user friendly”, “intelligent”…. Can you see how powerful branding your business properly is when you do it right. Simply seeing that logo or hearing that name polarizes you as a customer or not.
I have worked in technology related sales and marketing for years and have spent a lot of time with technical people. There are two distinct types. MAC lovers and MAC haters. My kids pushed me toward MAC and I never looked back (sorry!). The current wave of Apple popularity also brands them a forever growing emerging audience as well.
If you walk into an Apple store, no one needs to sell you ANYTHING. You are simply choosing what you want to buy. You can’t put a price on that!
So as you develop your online business, from the start, continue to ask yourself the questions; Is this consistent with the image I am trying to create, with the message I am trying to convey, with the reputation i am trying to build. Does it support my overall vision and mission statement?
It should be quite obvious how important it is to develop an effective online branding strategy early on in your business. Now you need to figure out how.
You can brand yourself on the go or later on, but you will be swimming up stream. Why not make branding your business a priority NOW. Everything else becomes easier if you do.
Do you keep hitting walls trying to get your online business running? For the latest common sense Internet Marketing techniques and some rock solid free training resources, come over to The Internet Money Map,
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